--- title: Shop Talk | acorn30 | Heather Watson (2) description: As a Creative Director for acorn30, Heather’s primary role is driving strategy for our marketing clients. (2) --- [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) - [Home](https://acorn30.com/) - [About](https://acorn30.com/about/) - [Services](https://acorn30.com/services/) - [Marketing Strategy](https://acorn30.com/marketing-strategy/) - [Lead Generation](https://acorn30.com/lead-generation/) - [Content Marketing](https://acorn30.com/content-marketing/) - [Marketing Automation](https://acorn30.com/marketing-automation/) - [WordPress Website Maintenance](https://info.acorn30.com/wordpress-website-maintenance-for-small-business) - [Blog](https://blog.acorn30.com/learning-center) - [Resources](https://acorn30.com/resources) - [Contact Us](https://acorn30.com/contact-us/) # Blog ## We help manufacturing and agriculture companies grow [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Website Development](https://blog.acorn30.com/learning-center/tag/website-development) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [Technology](https://blog.acorn30.com/learning-center/tag/technology) ## [List: 9 Best Ways to Improve Your Manufacturing Blog](https://blog.acorn30.com/learning-center/9-best-ways-to-improve-your-manufacturing-blog) A strong blog may help you generate leads and function as the core of your industrial content... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 24, 2023 7:00:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [email marketing](https://blog.acorn30.com/learning-center/tag/email-marketing) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [What Is Industrial Marketing?](https://blog.acorn30.com/learning-center/what-is-industrial-marketing) Marketing has become associated with a company plan because of its competitive strategy and... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 17, 2023 7:00:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Sales Process](https://blog.acorn30.com/learning-center/tag/sales-process) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) [Small Business](https://blog.acorn30.com/learning-center/tag/small-business) ## [How Suppliers Get Chosen by Big Companies](https://blog.acorn30.com/learning-center/how-suppliers-get-chosen-by-big-companies) Landing a big company and becoming its supplier can increase revenue substantially. Not only does... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 10, 2023 7:00:00 AM [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) [News](https://blog.acorn30.com/learning-center/tag/news) ## [Why Public Relations Matter to your Manufacturing Company](https://blog.acorn30.com/learning-center/why-public-relations-matters-to-your-manufacturing-company) Public relations (PR) can help manufacturers generate sales through various ways. The top priority... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 3, 2023 7:00:00 AM [Website Development](https://blog.acorn30.com/learning-center/tag/website-development) [Technology](https://blog.acorn30.com/learning-center/tag/technology) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [6 Steps To Upgrading Your Website From Wix To WordPress](https://blog.acorn30.com/learning-center/6-steps-to-upgrading-your-website-from-wix-to-wordpress) Both Wix and WordPress are great choices for website design. They both provide built-in features,... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Oct 27, 2023 7:00:00 AM [Website Development](https://blog.acorn30.com/learning-center/tag/website-development) [Technology](https://blog.acorn30.com/learning-center/tag/technology) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [Manufacturing Website Platform Alternatives: WordPress vs. Wix](https://blog.acorn30.com/learning-center/manufacturing-website-platform-alternatives) On average, the top manufacturers are acquiring a little more than half their website visitors from... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Oct 20, 2023 7:00:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [trade shows](https://blog.acorn30.com/learning-center/tag/trade-shows) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [How To Shift Away From Trade Show Marketing](https://blog.acorn30.com/learning-center/how-to-shift-away-from-trade-show-marketing) Trade shows had been very prevalent for companies to reach potentially hundreds or thousands of new... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Oct 13, 2023 7:00:00 AM [Website Development](https://blog.acorn30.com/learning-center/tag/website-development) [Technology](https://blog.acorn30.com/learning-center/tag/technology) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [Signs Your Website is Out Of Date](https://blog.acorn30.com/learning-center/signs-your-website-is-out-of-date) Websites are crucial to any business. Whether you’re a small company or a large corporation,... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Oct 6, 2023 7:00:00 AM ## [Things to Do in Toronto While Attending ADM](https://blog.acorn30.com/learning-center/things-to-do-in-toronto-while-attending-adm) I don't know about you but whenever I'm headed to a trade show or conference I try and fit in some... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Oct 2, 2023 11:00:00 AM [Sales Process](https://blog.acorn30.com/learning-center/tag/sales-process) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [5 Ways Manufacturers can Transform their Sales Organization](https://blog.acorn30.com/learning-center/5-ways-manufacturers-can-transform-their-sales-organization) Generating a sale can be tough for manufacturing businesses. The average conversion rate from a... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Sep 29, 2023 7:00:00 AM [Previous](https://blog.acorn30.com/learning-center/author/heather-watson/page/1) [All posts](https://blog.acorn30.com/learning-center/all) [Next](https://blog.acorn30.com/learning-center/author/heather-watson/page/3) ![](https://blog.acorn30.com/hubfs/Group.svg) ## Sign up for our newsletter Stay up to date with information about marketing for B2B companies. ![Acorn](https://blog.acorn30.com/hubfs/Group%20(9).svg) [home](https://acorn30.com/) [about](https://acorn30.com/about/) [services](https://acorn30.com/services/) [resources](https://info.acorn30.com/resources) [contact us](https://acorn30.com/contact-us/) [![Girl in a jacket](https://blog.acorn30.com/hubfs/Footer%20CTA.png)](https://acorn30.com/contact-us) --- [![image (6)](https://blog.acorn30.com/hs-fs/hubfs/image%20(6).png?width=500&height=333&name=image%20(6).png)](https://www.pkchamber.ca/) [![Certification Seal](https://blog.acorn30.com/hs-fs/hubfs/Certification%20Seal.jpg?width=1800&height=960&name=Certification%20Seal.jpg)](https://wbecanada.ca/) [![NMA Proud Member Logo-1](https://blog.acorn30.com/hs-fs/hubfs/NMA%20Proud%20Member%20Logo-1.jpg?width=1366&height=418&name=NMA%20Proud%20Member%20Logo-1.jpg)](https://thenma.ca/) Copyright © 2024 acorn30 - [Privacy Policy](https://acorn30.com/website-privacy-policy/)and [Terms of Use](https://acorn30.com/website-terms-of-use/https://acorn30.com/website-terms-of-use/) - - - [![](https://acorn30.com/wp-content/uploads/2021/08/Squirrel-icon.png)Hi Bottom Scrollers!](https://acorn30.com/bottom-scrollers/)