--- title: Shop Talk | acorn30 | Heather Watson (9) description: As a Creative Director for acorn30, Heather’s primary role is driving strategy for our marketing clients. (9) --- [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) - [Home](https://acorn30.com/) - [About](https://acorn30.com/about/) - [Services](https://acorn30.com/services/) - [Marketing Strategy](https://acorn30.com/marketing-strategy/) - [Lead Generation](https://acorn30.com/lead-generation/) - [Content Marketing](https://acorn30.com/content-marketing/) - [Marketing Automation](https://acorn30.com/marketing-automation/) - [WordPress Website Maintenance](https://info.acorn30.com/wordpress-website-maintenance-for-small-business) - [Blog](https://blog.acorn30.com/learning-center) - [Resources](https://acorn30.com/resources) - [Contact Us](https://acorn30.com/contact-us/) # Blog ## We help manufacturing and agriculture companies grow [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [Technology](https://blog.acorn30.com/learning-center/tag/technology) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [Some Ways To Get Your Agricultural Message To Resonate In 2022](https://blog.acorn30.com/learning-center/some-ways-to-get-your-agricultural-message-to-resonate-in-2021) Over the past year, every business has been trying to find the secret recipe to keep customers... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Dec 16, 2022 11:30:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Website Development](https://blog.acorn30.com/learning-center/tag/website-development) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [Some Must-Haves on your Agriculture Company's About Us Page](https://blog.acorn30.com/learning-center/some-must-haves-on-your-agriculture-companys-about-us-page) Businesses often overlook their about us page. While the majority of a company's website is... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Dec 14, 2022 11:30:00 AM [Website Development](https://blog.acorn30.com/learning-center/tag/website-development) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [Technology](https://blog.acorn30.com/learning-center/tag/technology) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [Guide to Building a Strong Digital Presence for An Agriculture Company](https://blog.acorn30.com/learning-center/guide-to-building-a-strong-digital-presence-for-an-agriculture-companys) The world has entered a digital age. We primarily consume all of our content digitally. For your... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Dec 9, 2022 11:30:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [What to Ask Agricultural Marketing Agencies](https://blog.acorn30.com/learning-center/what-to-ask-agricultural-marketing-agencies) It takes a massive amount of time, effort and energy to run agricultural businesses. Marketing may... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Dec 7, 2022 11:30:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Sales Process](https://blog.acorn30.com/learning-center/tag/sales-process) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [How Agriculture Companies Can Meet The Needs of Buyers](https://blog.acorn30.com/learning-center/how-agriculture-companies-can-meet-the-needs-of-buyers) No matter what, you always want to try to meet the needs of your buyers. You need to understand... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Dec 2, 2022 11:30:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [email marketing](https://blog.acorn30.com/learning-center/tag/email-marketing) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [Some Solutions to Agricultural Marketing Struggles](https://blog.acorn30.com/learning-center/some-solutions-to-agricultural-marketing-struggles) Agricultural companies do not invest too much effort into their marketing efforts. Due to such,... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 30, 2022 11:30:00 AM [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) [Technology](https://blog.acorn30.com/learning-center/tag/technology) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [What is the Difference Between Inbound and Traditional Marketing?](https://blog.acorn30.com/learning-center/what-is-the-difference-between-inbound-and-traditional-marketing) Marketing has evolved throughout the years. Previously, buyers weren’t as informed on their options... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 25, 2022 11:30:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Content Marketing](https://blog.acorn30.com/learning-center/tag/content-marketing) ## [The Science Behind Telling a Story for Growth Behind Your Brand](https://blog.acorn30.com/learning-center/the-science-behind-telling-a-story-for-growth-behind-your-brand) Agriculture companies do not tend to prioritize brand awareness and telling their company’s story.... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 23, 2022 11:30:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Technology](https://blog.acorn30.com/learning-center/tag/technology) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [How To Target Personas for Agriculture Companies](https://blog.acorn30.com/learning-center/how-to-target-personas-for-agriculture-companies) Agriculture companies find persona targeting a challenge. Businesses tend to generalize their buyer... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 16, 2022 11:30:00 AM [Marketing Strategy](https://blog.acorn30.com/learning-center/tag/marketing-strategy) [Technology](https://blog.acorn30.com/learning-center/tag/technology) [Lead Generation](https://blog.acorn30.com/learning-center/tag/lead-generation) ## [How To Redefine Your B2B Agricultural Marketing Strategy](https://blog.acorn30.com/learning-center/how-to-redefine-your-b2b-agricultural-marketing-strategy) Business-to-Business (B2B) marketing strategies need some spark and change. You can’t just recycle... [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 9, 2022 9:29:00 AM [Previous](https://blog.acorn30.com/learning-center/author/heather-watson/page/8) [All posts](https://blog.acorn30.com/learning-center/all) [Next](https://blog.acorn30.com/learning-center/author/heather-watson/page/10) ![](https://blog.acorn30.com/hubfs/Group.svg) ## Sign up for our newsletter Stay up to date with information about marketing for B2B companies. ![Acorn](https://blog.acorn30.com/hubfs/Group%20(9).svg) [home](https://acorn30.com/) [about](https://acorn30.com/about/) [services](https://acorn30.com/services/) [resources](https://info.acorn30.com/resources) [contact us](https://acorn30.com/contact-us/) [![Girl in a jacket](https://blog.acorn30.com/hubfs/Footer%20CTA.png)](https://acorn30.com/contact-us) --- [![image (6)](https://blog.acorn30.com/hs-fs/hubfs/image%20(6).png?width=500&height=333&name=image%20(6).png)](https://www.pkchamber.ca/) [![Certification Seal](https://blog.acorn30.com/hs-fs/hubfs/Certification%20Seal.jpg?width=1800&height=960&name=Certification%20Seal.jpg)](https://wbecanada.ca/) [![NMA Proud Member Logo-1](https://blog.acorn30.com/hs-fs/hubfs/NMA%20Proud%20Member%20Logo-1.jpg?width=1366&height=418&name=NMA%20Proud%20Member%20Logo-1.jpg)](https://thenma.ca/) Copyright © 2024 acorn30 - [Privacy Policy](https://acorn30.com/website-privacy-policy/)and [Terms of Use](https://acorn30.com/website-terms-of-use/https://acorn30.com/website-terms-of-use/) - - - [![](https://acorn30.com/wp-content/uploads/2021/08/Squirrel-icon.png)Hi Bottom Scrollers!](https://acorn30.com/bottom-scrollers/)