September 21 - 2022

How to Prepare a Marketing Kit for Your Distributors

Creating marketing materials, such as brochures and flyers can be important to the success and growth of your B2B business. Since most B2B manufacturing companies and industrial firms depend on attracting and retaining distributors in order to sell their products to users, your B2B company’s relationship with its distributors and resellers is paramount and a marketing kit can help. 

There is no doubt that selling through distributors and partners is a favored model for growing your B2B business. However, a lot of companies find it hard to determine and operationalize marketing campaigns to keep those distributors and partners productive and active.

However, creating and using a marketing or branding kit will help keep distributors engaged. You also have to ensure that everyone in your whole organization sticks to it.

What’s a Marketing Kit?

Your B2B marketing kit serves as the product portfolio on which your industrial company is promoting its various products. Although a printing firm can create marketing kits, many B2B companies prefer to develop a digital marketing kit that can be emailed to potential customers or posted online. And your company website is an excellent example of a piece of your online marketing kit.

How to Create a Marketing Kit for Distributors

Marketing kits are important as they enable your company to identify new customers and cultivate existing business relationships. They also help you launch new partnerships and educate your partners and vendors.

There are some essential components that you must have in an effective branding or marketing kit for your business.

Clean Design: The layout must be free of clutter.

Intentional Message: What your B2B business is about must come across loud and clear through your marketing materials. If it is too brief, your message won’t come across effectively. If it is too wordy, you will likely lose your audience.

Quality Content: Your target audience has to know that what you’re presenting is relevant and valuable to them and their specific needs.

Determine Your Audience

You should determine the target audience for your B2B products. It is vital to take some time to profile your audience. Do not simply profile them by industry. You should profile them as people and also profile their roles.

Your Solutions

You should figure out what problems and issues your B2B business solves for your target audience – in other words, what do you’ve to offer? Identify the business problem or issue the product addresses for your B2B customers.

It is best to think about the top three to five frustrations or issues customers might have and how your products will solve their problems or address their frustrations.

Create Messages

Now it is time to draft effective messages and statements that speak to and appeal to your audience. Your writing should be focused on the audience, telling them what your products can do for them.

Also, make sure you use lots of verbs and action words. You have to keep your message as simple as possible while focusing on the customer benefits. This will get the best results for your industrial or B2B business.