Business-to-Business (B2B) marketing strategies need some spark and change. You can’t just recycle the same tactics and methods as you have been using in previous years. Once every so often, it is advisable to make a fresh and unique marketing strategy tailored towards the market of today. Today, we look at ways you can boost your marketing tactics to meet the demands of the market today.
Invest In Content Creation & Video Production
Marketers who incorporate video into their content strategies grow revenue at a 49 percent faster rate than those who do not. Fortunately, there are numerous tools and resources available to help you get started with video marketing. Manufacturers now collaborate with marketing experts to create videos that help sell industrial products and share brand stories.
Create Industry-Focused Content For Your Buyers
When developing their industrial marketing strategies, most manufacturers take priority lead generation. That's understandable; after all, generating qualified leads is the entire point of digital marketing. However, instead of focusing solely on your own objectives, it is critical to consider your buyers' objectives as well. Understanding those B2B buyers' challenges, habits, and processes can help you better align all of that great content you're creating to meet their needs and drive new business.
Keep Your B2B Manufacturing Website Updated
Some manufacturers hire a website designer to update their website and then abandon it, believing the job is complete. However, Google favors websites that are constantly updated and places them near the top of the search results. Post a monthly blog and keep new product data up to date in real time to keep your online presence strong and bright.
Use Reputation & Branding To Your Advantage
In a highly competitive market, eﬃcient branding can help set you apart from your competitors and make you more relatable and trustworthy to potential customers. Best of all, a strong manufacturing brand fosters trust and facilitates communication with buyers. Everything from your shop floor to how your receptionist answers the phone to your company's Google reviews is part of your brand. Videos are an excellent way to increase your online presence while also connecting with potential buyers. We can't emphasize this enough: 89 percent of viewers are more likely to buy a product after watching a product video.
Looking Past Metrics
Marketers have been attempting to calculate the ROI of their efforts since the term "digital marketing" was coined. However, most have been doing a poor job of it. This is due to the fact that employees, as well as the tools they use, tend to focus on things that don't matter, such as views, clicks, impressions, and so on. While those metrics are important, what really matters is your ability to generate leads.
Having an up-to-date marketing strategy will not only benefit your business through lead generation, but consequently this lead generation will turn into increased revenue. Therefore, we highly recommend using new marketing strategies. You may contact us for a free 30 minute consultation in regards to your marketing strategy!