--- title: Must-Haves on your Manufacturing Company's About Us Page description: While the majority of a company's website is dedicated to promoting products and services, the about us page is dedicated to promoting the company itself. image: https://blog.acorn30.com/hubfs/1a2b302689b6c3b3cf9600492809479a.jpg --- [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) - [Home](https://acorn30.com/) - [About](https://acorn30.com/about/) - [Services](https://acorn30.com/services/) - [Marketing Strategy](https://acorn30.com/marketing-strategy/) - [Lead Generation](https://acorn30.com/lead-generation/) - [Content Marketing](https://acorn30.com/content-marketing/) - [Marketing Automation](https://acorn30.com/marketing-automation/) - [WordPress Website Maintenance](https://info.acorn30.com/wordpress-website-maintenance-for-small-business) - [Blog](https://blog.acorn30.com/learning-center) - [Resources](https://acorn30.com/resources) - [Contact Us](https://acorn30.com/contact-us/) July 26 - 2021 # Must-Haves on your Manufacturing Company's About Us Page Businesses often overlook their about us page. While the majority of a company's website is dedicated to promoting products and services, the about us page is dedicated to promoting the company itself. Share your brand's identity and what makes your industrial company unique. Consumers and businesses want to buy from reputable sources and often look at the about us page before purchasing. Business to business practices often include doing thorough research on the company they intend to work with. Today we will look at what you can do to improve your about us page which builds credibility towards prospective customers, and ultimately increases revenue. [![On-Demand Webinar Industrial Lead Generation Strategies](https://blog.acorn30.com/hs-fs/hubfs/On-Demand%20Webinar%20Industrial%20Lead%20Generation%20Strategies.png?width=788&height=204&name=On-Demand%20Webinar%20Industrial%20Lead%20Generation%20Strategies.png)](https://info.acorn30.com/en-ca/en-ca/industrial-lead-generating-strategies)   ## Industrial and Manufacturing Businesses -- About Us Page Must Haves: ### Company Credentials To increase your marketing efforts and sales, an excellent suggestion would be to include video marketing content on your website. Video content will further engage and interact with customers to browse on your website for longer due to more visuals and displays and automatically enforces trust between the customer and the company. ### Facility Information The details of an industrial business's facilities can help a company stand out among competitors. Highlight the key details about your facility on the About Us page:  - The location of the facility (s)  - Capabilities  - Products and services of the highest quality  Remember to use your About Us page to remind your audience at a greater extent what your company does and offers. ![acorn30 example](https://lh4.googleusercontent.com/U44SlwsU5rDxqBbLjBSMVdy7w17Rs7izb5o8tBEHetHfLpbZp5uMLAQPcLJOcSdBo4nrHiByBytJdWgseVGv7Ua8raoiuWkWqJDkZKjUzGG3gB1wGaompTrMnrbyrs2FOHtHRXo) ### Video Marketing Content To increase your marketing efforts and sales, an excellent suggestion would be to include video marketing content on your website. Video content will further engage and interact with customers to browse on your website for longer due to more visuals and displays and automatically enforces trust between the customer and the company. [![Contact Us Need Help CTA](https://blog.acorn30.com/hs-fs/hubfs/Contact%20Us%20Need%20Help%20CTA.png?width=800&height=224&name=Contact%20Us%20Need%20Help%20CTA.png)](https://info.acorn30.com/adapting-marketing-post-covid)     ### Example 1: Nike Everyone, especially the younger generations is aware about the brand Nike. However, what most people aren’t aware of is that Nike still has an “About Us’ page till this day. The Nike “About Us” page consists of co- founder Bill Bowerman’s beloved quotes “If you have a body, you are an athlete.” This quote enshrines the spark in Nike's audience, as the term “Athlete” sheds the importance why the brand Nike was made and encourages a healthy living lifestyle. ![Nike about us page](https://blog.hubspot.com/hubfs/nike-about-us-page.png) ### Example 2: Moz Moz was founded in 2004, and there have been successful milestones since then, thus they’ve created a timeline to share those accomplishments and published it on their “About Us” page. This presented a more unique and engaging way for many customers as it broke the typical “About Is” paragraph text with visuals and images. For this reason, companies customize their About Us page to make it more fun and interactive with its users. ![The story of Moz on its About Us page](https://i.gyazo.com/5cd985cd69eec5f1525a6999eaac44ee.png) ### Example 3: Yellow Leaf Hammocks When your company's success is based entirely on a powerful story, that story should indeed be proudly featured on your About Us page. For example, Yellow Leaf Hammocks has displayed their company’s success story in the front and center on their About Us page. By doing this, customers will take a moment to read about your company’s success and will be fascinated and take the steps to be involved in your company. ![Yellow Leaf Hammocks about us page](https://blog.hubspot.com/hs-fs/hubfs/by7axLZLAo.gif?noresize&width=669&name=by7axLZLAo.gif) Creating a thoroughly detailed about us page is very simple to do. Follow the steps listed above and learn from the examples to get your about us page to be ideal! [-30-](https://blog.acorn30.com/learning-center/the-story-behind-acorn30) ![Heather Watson](https://app.hubspot.com/settings/avatar/025351e7f19527dcea24ceffe9f471c7) [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Jul 26, 2021 8:30:00 AM “As a Creative Director for acorn30, Heather’s primary role is driving strategy for our marketing clients.” #### Blog [5 Proven B2B Lead Generation Strategies](https://blog.acorn30.com/learning-center/5-proven-b2b-lead-generation-strategies) [The Common Marketing Struggles of B2B Companies Featuring Examples from Construction &...](https://blog.acorn30.com/learning-center/5-proven-b2b-lead-generation-strategies) #### Blog [Why Most B2B Companies Struggle with Marketing (and how to fix it)](https://blog.acorn30.com/learning-center/why-most-b2b-companies-struggle-with-marketing) [The Common Marketing Struggles of B2B Companies For many B2Bbusinesses, marketing has always been...](https://blog.acorn30.com/learning-center/why-most-b2b-companies-struggle-with-marketing) #### Blog [Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website](https://blog.acorn30.com/learning-center/set-it-and-forget-it-stress-free-wordpress-maintenance-like-a-crock-pot-for-your-website) [Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website Running a...](https://blog.acorn30.com/learning-center/set-it-and-forget-it-stress-free-wordpress-maintenance-like-a-crock-pot-for-your-website) ![Acorn](https://blog.acorn30.com/hubfs/Group%20(9).svg) [home](https://acorn30.com/) [about](https://acorn30.com/about/) [services](https://acorn30.com/services/) [resources](https://info.acorn30.com/resources) [contact us](https://acorn30.com/contact-us/) [![Girl in a jacket](https://blog.acorn30.com/hubfs/Footer%20CTA.png)](https://acorn30.com/contact-us) --- [![image (6)](https://blog.acorn30.com/hs-fs/hubfs/image%20(6).png?width=500&height=333&name=image%20(6).png)](https://www.pkchamber.ca/) [![Certification Seal](https://blog.acorn30.com/hs-fs/hubfs/Certification%20Seal.jpg?width=1800&height=960&name=Certification%20Seal.jpg)](https://wbecanada.ca/) [![NMA Proud Member Logo-1](https://blog.acorn30.com/hs-fs/hubfs/NMA%20Proud%20Member%20Logo-1.jpg?width=1366&height=418&name=NMA%20Proud%20Member%20Logo-1.jpg)](https://thenma.ca/) Copyright © 2024 acorn30 - [Privacy Policy](https://acorn30.com/website-privacy-policy/)and [Terms of Use](https://acorn30.com/website-terms-of-use/https://acorn30.com/website-terms-of-use/) - - - [![](https://acorn30.com/wp-content/uploads/2021/08/Squirrel-icon.png)Hi Bottom Scrollers!](https://acorn30.com/bottom-scrollers/)