Pay-per-click advertising can be of great success in your overall industrial marketing strategy. Though, some manufacturers do not understand what pay-per-click advertising is and how they can benefit. Today, we look into the main terms of PPC advertising, to provide you greater insight.
PPC: Pay-Per-Click or Cost-Per-Click (CPC)
Pay-Per-Click (PPC) marketing is a method of paid advertising that is used to drive traffic to your website. Whenever an advertiser's ad has been clicked by a user, the publisher of that advertisement gets paid. Ad networks tender on keywords and phrases which are most significant to their prospective customers by using search engines such as Google AdWords and Bing Ads.
An online pricing model in which you are charged based on a specific acquisition or action, such as filling out a form, watching a video, or making a sale. It calculates the total combined cost of acquiring one paying customer or qualified lead for a campaign.
The click-through-rate is a widely known indicator of the effectiveness of an online marketing campaign. This is the amount of people who click on an advertisement after viewing it.
SE: Search Engine
Search engines, such as Google and Bing, are software systems that search the World Wide Web for information. The output varies and may include a mix of web pages, images, and other types of files. In terms of pay-per-click (PPC) advertising, search engines allow advertisers to pay a fee to have their listings appear higher in search results. Every time there's a click on an advertisement on these, the search engines profit.
SEM: Search Engine Marketing
SEM, whether free or paid, is the umbrella term for all of the ways you can influence your company's search results. SEM's goal is to increase the visibility of your company's website in search engines. This marketing category includes both search engine optimization (SEO) and pay-per-click (PPC).
SERP: Search Engine Results Page
These are the web pages that users see when they use a search engine to find something. Each SERP is unique and personalized based on the user's experience when entering the search terms. A user's physical location, browsing history, and other factors are among those considered.
SQR: Search Query Report
A Search Query Report, also known as a "Search Terms Report," is a report generated by various advertising networks that shows you how well your ads perform when triggered by searches on a search engine, as well as actual search queries that match your keywords.
Having an understanding of these terms can help you use PPC advertising for your manufacturing business. PPC advertising could be the additional lead generation strategy you need. Keep in mind that PPC advertising should only be a component of your whole marketing strategy. You may contact us for a free 30 minute consultation in regards to your marketing strategy!