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Organizing content flow and managing large email lists can be a time-consuming and monumental task for organizations and businesses of any size. However, it is particularly true for large B2B agricultural companies.
This is why many agricultural companies and industrial firms are turning to marketing automation tools, such as email automation, to help with lead capture, lead nurturing, and CRM.
Marketing automation is important as it helps agriculture businesses and industrial companies to simplify complex B2B processes and personalize and scale their sales and digital marketing efforts.
For example, email marketing with automation helps drive results without spending considerable time individually and manually responding to your prospects.
What is Marketing Automation?
Marketing automation is certainly the core of demand generation, content marketing, and lead nurturing eco-system. Marketing automation uses software to take care of various marketing tasks for your agriculture business.
When adapted and used effectively, it is possible to manage and optimize almost every step of your B2B marketing funnel, from lead capture to handing off qualified business leads to your B2B sales team.
Using Marketing Automation for Nurturing Agriculture Leads
Marketing automation helps you create effective lead nurturing campaigns. These are a series of emails that help your buyers move from initial awareness and consideration to decision.
You can use marketing automation in many ways to nurture agricultural leads. In addition to using marketing automation to segment your email lists, you can also use it to provide data on what kind of content helps move B2B leads from one stage in the buying cycle to the other. This is important as it allows you to create higher quality and engaging content to attract and nurture higher-quality leads.
Also, you can use marketing automation in order to score or grade your leads based on their actions and behaviors on your website. Here are some examples of actions and triggers likely to initiate a lead nurturing campaign for B2B agricultural business.
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A lead attends a webinar
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A lead downloads premium content, such as a case study or an eBook
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A lead asks for more information or product features
Email Drip Campaigns
A drip campaign is an excellent way to nurture your agricultural business leads. A successful campaign offers “drips,” small incentives that tend to build intrigue, encouraging conversion from prospects to customers.
You can easily develop automated drip campaigns by sending email messages that are triggered by prospect actions. And these triggers may be: downloading a specific content piece, clicking on a certain page, or making a purchase.
Scheduling Social Media Posts
You will find it a lot easier and quicker to draft and schedule social media posts for your business in one go at the start of the month than remembering to post new things each day. This is why automating your social media posting means that, even if your marketing expert is sick or unavailable, your content is being posted.
Final Thoughts
Implementing marketing automation using the right tool is an excellent way for agricultural companies and businesses can meet customer expectations in a cost-effective and scalable way.
