If you have launched a blog as a promotional or educational initiative for your B2B customers, you have to find the right content and market your manufacturing blog to attract, engage, and convert customers. Corporate blogs have certainly become the norm in the B2B social media and content marketing worlds as vehicles to share insights, build authority, foster community, and offer value.
As an important part of your B2B or industrial marketing portfolio, you must put some elbow grease into making your B2B manufacturing blog the best that it can be.
A blog will allow you to provide B2B customers with valuable information. And that is not all; it will also give you an excellent chance to incorporate various well-positioned keywords and phrases into your B2B content.
Keep in mind that this keyword-rich content you generate through blogging will showcase your experience and expertise and increase your B2B website’s authority. These tips will make blog promotion and marketing, and content creation simple.
Create a Blogging Calendar
One sure way to succeed with a blog in any industry, including manufacturing, is to hold yourself accountable. You can do this by sticking to a consistent blog schedule. Whether using an editorial tool or Google Sheets, a blog calendar allows your business to anticipate the events and plan accordingly.
Your B2B prospects want educational content regularly, and it is up to you to make that happen. And like the machinery and equipment on your shop floor, your blog content must run like a well-oiled machine. A blog calendar is valuable as it ensures you always have an excellent idea on the deck while preventing you from delaying your blog efforts.
Make Your Manufacturing Blog Searchable
It is not enough to create interesting and helpful content. You also have to optimize your manufacturing blog content for search.
You can use on-page and off-page SEO (search engine optimization) tactics to help your blog content appear on search engine results pages.
Your content must not live in a vacuum. You can integrate your manufacturing blog with social media platforms, such as LinkedIn.
While its effect is usually indirect, blogging for your B2B business is still a type of marketing. This is why your blog should be connected with your overall marketing strategy in order to have the strongest impact.
For example, if your B2B business is mentioned in the media, it is best to put that in a blog post. You should also include a link so that your visitors can see these mentions.
You cannot come up with blog content ideas in a vacuum. You should brainstorm with employees in different departments and compile a comprehensive list of topics. For example, your sales team is an ideal group for brainstorming.
This is because they regularly communicate with prospects and customers and field almost everything from major concerns to general questions. That is a wealth of manufacturing and industrial blogging ideas ripe for the picking of savvy B2B marketers.
Share Customer Stories or Case studies
You have likely come across a unique case study or customer stories that you already share throughout your company. So, why not share them on your blog as well? This kind of blog content will help build your company’s social proof while helping speed up the sales process.