--- title: Content Creation doesn’t have to be a Chore description: Many people have a hard time getting started with creating blog, video or podcast content. It doesn't have to be that difficult when you have a sense of what you are saying. image: https://blog.acorn30.com/hubfs/trent-erwin-338084-unsplash.jpg --- [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) - [Home](https://acorn30.com/) - [About](https://acorn30.com/about/) - [Services](https://acorn30.com/services/) - [Marketing Strategy](https://acorn30.com/marketing-strategy/) - [Lead Generation](https://acorn30.com/lead-generation/) - [Content Marketing](https://acorn30.com/content-marketing/) - [Marketing Automation](https://acorn30.com/marketing-automation/) - [WordPress Website Maintenance](https://info.acorn30.com/wordpress-website-maintenance-for-small-business) - [Blog](https://blog.acorn30.com/learning-center) - [Resources](https://acorn30.com/resources) - [Contact Us](https://acorn30.com/contact-us/) October 04 - 2018 # Content Creation doesn’t have to be a Chore Whether it’s writer’s block or being camera shy or not having the ‘right tools’ to produce quality content, the barriers can seem overwhelming. It doesn’t have to be as difficult as you’re thinking it is. Read on friend! ## What are you trying to say? Before you get started with the production first take a moment to rough out an outline of what you actually want to say.  It doesn’t have to be a full essay here… this is my outline for this blog ![Content Creation Blog Outline](https://blog.acorn30.com/hs-fs/hubfs/Content%20Creation%20Blog%20Outline.jpg?width=400&name=Content%20Creation%20Blog%20Outline.jpg) At some point in your key points you’ll want to include a call to action; some step that you are going to want your audience to take. It could be simply, ‘call to learn more’ or ‘click to download this report’. ## A moment of truth You may find that you’re not the best writer, or that you get nervous behind a microphone, or you feel awkward in front of a camera. If you want to create content that resonates with people it’s important that it’s authentic. Consider hiring a freelancer or pulling in another member of your team to deliver the message. There's likely hidden talent from within your team; perhaps that employee who is singing in the halls or the person who seems to be a magnet to other people in the company. Chances are, they are shining stars with the charisma and company knowledge to be a fantastic ambassador. ## Aaaaand Action Before you hit record, or write that next award winning article, take a quick pause to think about production value. Every bit of content you publish, no matter what platform or medium you use, says something about your company. It tells a brand story. Making sure that the level of production matches the story you want to tell is a critical piece. ![content creation](https://blog.acorn30.com/hs-fs/hubfs/austin-distel-PkS3hCZmYts-unsplash.png?width=550&name=austin-distel-PkS3hCZmYts-unsplash.png) This is everything from the quality of audio (think microphones and recording studio) to your camera setup (ranging from [Blair Witch Project](https://www.imdb.com/title/tt0185937/?ref_=vi_close) to professional studio). Even think about your writing style and presence of branding in what you’re creating. These are all subtle pieces that together tell a big story about the type of company you are. ## Finally, on perfectionism Perfectionism always gets in the way. French philosopher and writer [Voltiare](https://www.britannica.com/biography/Voltaire) once penned, “***Perfect is the enemy of good***”. Start creating. As you learn what works for you and your company you will have the opportunity to tweak and get better as you go.  I've long used the saying "write fast, edit slow".    The more content you create, the more seamless the process will be. At first, you’re going to find that there are multiple takes and edits and maybe even a few false starts. As time goes on, you will establish the processes and systems to be able to knock out the content that you enjoy creating and your customers value. -30- ![Heather Watson](https://app.hubspot.com/settings/avatar/025351e7f19527dcea24ceffe9f471c7) [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Oct 4, 2018 3:20:44 PM “As a Creative Director for acorn30, Heather’s primary role is driving strategy for our marketing clients.” #### Blog [5 Proven B2B Lead Generation Strategies](https://blog.acorn30.com/learning-center/5-proven-b2b-lead-generation-strategies) [The Common Marketing Struggles of B2B Companies Featuring Examples from Construction &...](https://blog.acorn30.com/learning-center/5-proven-b2b-lead-generation-strategies) #### Blog [Why Most B2B Companies Struggle with Marketing (and how to fix it)](https://blog.acorn30.com/learning-center/why-most-b2b-companies-struggle-with-marketing) [The Common Marketing Struggles of B2B Companies For many B2Bbusinesses, marketing has always been...](https://blog.acorn30.com/learning-center/why-most-b2b-companies-struggle-with-marketing) #### Blog [Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website](https://blog.acorn30.com/learning-center/set-it-and-forget-it-stress-free-wordpress-maintenance-like-a-crock-pot-for-your-website) [Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website Running a...](https://blog.acorn30.com/learning-center/set-it-and-forget-it-stress-free-wordpress-maintenance-like-a-crock-pot-for-your-website) ![Acorn](https://blog.acorn30.com/hubfs/Group%20(9).svg) [home](https://acorn30.com/) [about](https://acorn30.com/about/) [services](https://acorn30.com/services/) [resources](https://info.acorn30.com/resources) [contact us](https://acorn30.com/contact-us/) [![Girl in a jacket](https://blog.acorn30.com/hubfs/Footer%20CTA.png)](https://acorn30.com/contact-us) --- [![image (6)](https://blog.acorn30.com/hs-fs/hubfs/image%20(6).png?width=500&height=333&name=image%20(6).png)](https://www.pkchamber.ca/) [![Certification Seal](https://blog.acorn30.com/hs-fs/hubfs/Certification%20Seal.jpg?width=1800&height=960&name=Certification%20Seal.jpg)](https://wbecanada.ca/) [![NMA Proud Member Logo-1](https://blog.acorn30.com/hs-fs/hubfs/NMA%20Proud%20Member%20Logo-1.jpg?width=1366&height=418&name=NMA%20Proud%20Member%20Logo-1.jpg)](https://thenma.ca/) Copyright © 2024 acorn30 - [Privacy Policy](https://acorn30.com/website-privacy-policy/)and [Terms of Use](https://acorn30.com/website-terms-of-use/https://acorn30.com/website-terms-of-use/) - - - [![](https://acorn30.com/wp-content/uploads/2021/08/Squirrel-icon.png)Hi Bottom Scrollers!](https://acorn30.com/bottom-scrollers/)