Learning Center

WWDC19 just happened and there's all kinds of changes coming to an iPhone near you.

Cold calling is tricky for even a seasoned pro. Building up the courage and pushing through negative responses can take up a lot of headspace. Over the course of eight weeks, I managed to teach myself to actually enjoy cold calling, to a point that I actually crave the thrill of making calls. Here are a few tricks I discovered that may help you.

Canadian Industrial and Manufacturing Firms need to be more competitive now than ever before. Customers are increasingly sourcing materials and products overseas because of perceived cost savings while at the same time, Canadian-made products are gaining international appeal as companies look for better quality and manufacturing standards and tolerances. Successful Industrial and Manufacturing companies know to leverage marketing efforts to help build brand awareness and increase sales.

Website design and best practices have change significantly since 2005 and if you haven’t updated your site in the past decade then it’s probably time you look at updating it sooner than later. You’re not alone. Through our work we see a lot of websites and quite honestly, the Canadian manufacturing industry falls short on keeping their sites updated and modern.

Email marketing has a bad reputation. Since the invention of email there has been spammers, fraudsters and sellers trying to sneak into inboxes with snazzy offers and bribes.

That said, email still serves as an excellent way to get in front of your customers which is why so many companies invest in an email marketing strategy. Earning your audience's attention and respecting their time is the key to success. So how do you do it?

I was recently on FM 90.5 talking about this. If you want to hear the conversation click here.

With 500 million active users daily, Instagram has become a great platform for businesses to connect and engage with new and existing customers.

Instagram will be rolling out local business pages across the app but here's what you can expect when they do.

I was recently on FM 90.5 talking about this. If you want to hear the conversation click here.

Facebook held their 10th annual developer conference, F8 and as always, it was full of product announcements across all of their platforms including Messenger, WhatsApp, Occulus, Instagram and of course, Facebook.

I was invited by the Kawartha Chamber to participate in a panel discussion on social media marketing.

The panel of experts were fantastic including:

Eight weeks ago I joined a pack of baby lionesses from around the globe. We had three things in common:

Most people working in the Canadian Manufacturing Industry have at least heard of “Lean Manufacturing”. Most notably applied by Toyota, the core idea is to maximize customer value while minimizing waste. This philosophy has been carried out on shop floors and plants around the globe, resulting in increased profitability.