Learning Center

Email Marketing Best Practices

Posted by Heather Watson on May 25, 2019

Email marketing has a bad reputation. Since the invention of email there has been spammers, fraudsters and sellers trying to sneak into inboxes with snazzy offers and bribes.

 

That said, email still serves as an excellent way to get in front of your customers which is why so many companies invest in an email marketing strategy. Earning your audience's attention and respecting their time is the key to success. So how do you do it?

I was recently on FM 90.5 talking about this. If you want to hear the conversation click here.

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Topics: Insider, email marketing

Get Ready for Instagram Changes

Posted by Heather Watson on May 21, 2019

With 500 million active users daily, Instagram has become a great platform for businesses to connect and engage with new and existing customers.

Instagram will be rolling out local business pages across the app but here's what you can expect when they do.

 

I was recently on FM 90.5 talking about this. If you want to hear the conversation click here.

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Topics: Insider, "Social Media

Changes are afoot with Facebook (again)

Posted by Heather Watson on May 2, 2019

Facebook held their 10th annual developer conference, F8 and as always, it was full of product announcements across all of their platforms including Messenger, WhatsApp, Occulus, Instagram and of course, Facebook.

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Topics: Marketing Strategy

Panel on Social Media and Online Marketing

Posted by Heather Watson on April 30, 2019

I was invited by the Kawartha Chamber to participate in a panel discussion on social media marketing.

The panel of experts were fantastic including:

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Topics: Marketing Strategy

I’m Proud of my (lioness) Pride

Posted by Heather Watson on March 13, 2019

Eight weeks ago I joined a pack of baby lionesses from around the globe. We had three things in common:

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Topics: Sales Process

Applying your Lean Manufacturing Program to Your Marketing Strategy

Posted by Heather Watson on February 22, 2019

Most people working in the Canadian Manufacturing Industry have at least heard of “Lean Manufacturing”. Most notably applied by Toyota, the core idea is to maximize customer value while minimizing waste. This philosophy has been carried out on shop floors and plants around the globe, resulting in increased profitability.

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Topics: Marketing Strategy

How-To Setup Google Analytics for WordPress

Posted by Brendan Quigley on November 23, 2018

INTRODUCTION:

As a business owner marketing research is one of those things that you know you need to do. However sometimes it can be difficult to start, because where do you start? The first place you should consider looking is your current website. Understanding the visitors that you have visiting your website will give you significant insight into your customers. The free way to do this is Google Analytics. It allows you to track visitors on your site, see what pages they are looking at and how long the spend on each page. Google Analytics is a powerful tool and has many other metrics that you can look at from the location of the visitor, to how much money they spent in the checkout. 

 

You can't get any of this data unless you setup Google Analytics on your site. Here's how.

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Topics: Website Development

Content Creation doesn’t have to be a Chore

Posted by Heather Watson on October 4, 2018

 

Whether it’s writer’s block or being camera shy or not having the ‘right tools’ to produce quality content, the barriers can seem overwhelming. It doesn’t have to be as difficult as you’re thinking it is. Read on friend!

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Topics: Content Marketing

Chrome will mark all HTTP sites as 'not secure' starting in July 2018

Posted by Brendan Quigley on October 1, 2018

What has changed?

In 2016 Google announced that they would be moving towards a more secure web by eventually marking all websites without and SSL Certificate as not secure. Two years later in July Google announced that Chrome 68 has been updated with this change.

 

Since Chrome is the most used browser across all devices, thanks in part to Android, this change is significant for all businesses. 

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Topics: Website Development