Learning Center

Marketing Tips for Canadian Industrial and Manufacturing Firms

Posted by Heather Watson on May 28, 2019

Canadian Industrial and Manufacturing Firms need to be more competitive now than ever before. Customers are increasingly sourcing materials and products overseas because of perceived cost savings while at the same time, Canadian-made products are gaining international appeal as companies look for better quality and manufacturing standards and tolerances. Successful Industrial and Manufacturing companies know to leverage marketing efforts to help build brand awareness and increase sales.

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Topics: Marketing Strategy

Website Design for Canadian Manufacturers in 2019

Posted by Heather Watson on May 27, 2019

Website design and best practices have change significantly since 2005 and if you haven’t updated your site in the past decade then it’s probably time you look at updating it sooner than later. You’re not alone. Through our work we see a lot of websites and quite honestly, the Canadian manufacturing industry falls short on keeping their sites updated and modern.

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Topics: Marketing Strategy

Changes are afoot with Facebook (again)

Posted by Heather Watson on May 2, 2019

Facebook held their 10th annual developer conference, F8 and as always, it was full of product announcements across all of their platforms including Messenger, WhatsApp, Occulus, Instagram and of course, Facebook.

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Topics: Marketing Strategy

Panel on Social Media and Online Marketing

Posted by Heather Watson on April 30, 2019

I was invited by the Kawartha Chamber to participate in a panel discussion on social media marketing.

The panel of experts were fantastic including:

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Topics: Marketing Strategy

Applying your Lean Manufacturing Program to Your Marketing Strategy

Posted by Heather Watson on February 22, 2019

Most people working in the Canadian Manufacturing Industry have at least heard of “Lean Manufacturing”. Most notably applied by Toyota, the core idea is to maximize customer value while minimizing waste. This philosophy has been carried out on shop floors and plants around the globe, resulting in increased profitability.

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Topics: Marketing Strategy