November 17 - 2023

What Is Industrial Marketing?

Marketing has become associated with a company plan because of its competitive strategy and financial performance. To attract people interested in products or services, it employs customized methods to each firm, its consumers, and its leads. The types of platforms you use and additionally the campaigns you spend in determine a variety of marketing types. They are classified as B2C (business-to-consumer) services.

What Does Industrial Marketing Mean?

Industrial marketing is B2B (business-to-business) marketing, promoting goods and services from one manufacturer to another. It is primarily accomplished with online tactics and entails several many complex components. According to data, industrial customers are often 70% of the way through their purchasing selection process before contacting a supplier. The process begins with research to determine how to address the demands of these potential target customers and what types of content to provide and where to deliver it.

Manufacturing customers like to acquire detailed product information, company history, locations where you conduct business, and reviews/testimonials that ratify your company. The content they’re researching to be on-demand, mobile-friendly, engaging, and visually attractive. Digital marketing can help endorse businesses, thus businesses must work hard on their industrial marketing efforts to grow their business.

Download Now -> Comprehensive Guide to Lead Generation for Manufacturers


Industrial Marketing Guide to Lead Generation for Manufacturers

Industrial Marketing Ideas To Grow Your Business:

SEO To Increase Website Traffic

Search engine optimization (SEO) assigns to how search engine platforms such as Google, Bing, Yahoo, and others use a formula to regulate a user's search results. This is an essential part of your industrial marketing efforts as it works effectively with new website content. Potential customers are more likely to locate your website for specific search terms by giving thorough product information in a search engine-friendly manner. When prospects land on your website, they continue to search specifically, sometimes adding part numbers in their searches. Here's what else you should add to your website's advanced search features: 

  • Performance characteristics
  • SPEC documents
  • Local search SEO

It is advised to include local terms in your content if you specifically target clients in your area. If your focus is on local clients, we have a guide with Additional Ways to Engage Local B2B Buyers Via Digital Marketing. B2B customers and search engines will be informed where your service region is.

Google is the top SEO Tool used by marketers and, if used correctly, can indeed be the driving factor to lead generation for your business.

View -> How Manufacturers Can Prepare for 2021 Google Algorithm Changes

SEO To Increase Website Traffic

Advertising Campaigns

There are various advertising formats, such as search ads, display ads, social ads, etc. Advertising campaigns are influential to marketing because they promote all of the above efforts to a broader and targeted audience. HubSpot has multiple examples of email marketing. If you would like us to create an advertising campaign for your company, we offer a free consultation and would be able to provide solutions to designing your campaign.

Email Marketing Campaigns

83% of B2B companies use email newsletters as part of their content marketing program. 40% of B2B marketers say newsletters are most critical to their content marketing success.Emails keep your customers informed about your company, products, special offers, and recently launched products and their content. According to data, just 25% of the leads you receive are immediately sales-ready, while the other 50% are qualified but not ready to buy. 40% of B2B marketers say newsletters are most critical to their content marketing success. Using email campaigns and content resources to inform and nurture those leads brings them closer to the purchasing step.

View -> 4 Types of Key Email Marketing for B2B Businesses

Email Marketing Campaigns

Industrial marketing or B2B (business-to-business) marketing is marketing goods and services from one business to another. Industrial marketing is substantially helpful when trying to get new suppliers for manufacturing companies. It is strongly encouraged to put forth efforts into your B2B marketing strategies to increase revenue ultimately.

Watch now: On-Demand Webinar: Industrial Lead Generation Strategies