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Heather Watson

Heather Watson

Recent Posts

iOS 13 and Facebook News

Posted by Heather Watson on June 7, 2019

WWDC19 just happened and there's all kinds of changes coming to an iPhone near you.

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Topics: Insider, Technology

How I Taught Myself to Like Cold Calling

Posted by Heather Watson on May 29, 2019

Cold calling is tricky for even a seasoned pro. Building up the courage and pushing through negative responses can take up a lot of headspace. Over the course of eight weeks, I managed to teach myself to actually enjoy cold calling, to a point that I actually crave the thrill of making calls. Here are a few tricks I discovered that may help you.

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Topics: Sales Process

Marketing Tips for Canadian Industrial and Manufacturing Firms

Posted by Heather Watson on May 28, 2019

Canadian Industrial and Manufacturing Firms need to be more competitive now than ever before. Customers are increasingly sourcing materials and products overseas because of perceived cost savings while at the same time, Canadian-made products are gaining international appeal as companies look for better quality and manufacturing standards and tolerances. Successful Industrial and Manufacturing companies know to leverage marketing efforts to help build brand awareness and increase sales.

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Topics: Marketing Strategy

Website Design for Canadian Manufacturers in 2019

Posted by Heather Watson on May 27, 2019

Website design and best practices have change significantly since 2005 and if you haven’t updated your site in the past decade then it’s probably time you look at updating it sooner than later. You’re not alone. Through our work we see a lot of websites and quite honestly, the Canadian manufacturing industry falls short on keeping their sites updated and modern.

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Topics: Marketing Strategy

Email Marketing Best Practices

Posted by Heather Watson on May 25, 2019

Email marketing has a bad reputation. Since the invention of email there has been spammers, fraudsters and sellers trying to sneak into inboxes with snazzy offers and bribes.

 

That said, email still serves as an excellent way to get in front of your customers which is why so many companies invest in an email marketing strategy. Earning your audience's attention and respecting their time is the key to success. So how do you do it?

I was recently on FM 90.5 talking about this. If you want to hear the conversation click here.

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Topics: Insider, email marketing

Get Ready for Instagram Changes

Posted by Heather Watson on May 21, 2019

With 500 million active users daily, Instagram has become a great platform for businesses to connect and engage with new and existing customers.

Instagram will be rolling out local business pages across the app but here's what you can expect when they do.

 

I was recently on FM 90.5 talking about this. If you want to hear the conversation click here.

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Topics: Insider, "Social Media

Changes are afoot with Facebook (again)

Posted by Heather Watson on May 2, 2019

Facebook held their 10th annual developer conference, F8 and as always, it was full of product announcements across all of their platforms including Messenger, WhatsApp, Occulus, Instagram and of course, Facebook.

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Topics: Marketing Strategy

Panel on Social Media and Online Marketing

Posted by Heather Watson on April 30, 2019

I was invited by the Kawartha Chamber to participate in a panel discussion on social media marketing.

The panel of experts were fantastic including:

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Topics: Marketing Strategy

I’m Proud of my (lioness) Pride

Posted by Heather Watson on March 13, 2019

Eight weeks ago I joined a pack of baby lionesses from around the globe. We had three things in common:

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Topics: Sales Process

Applying your Lean Manufacturing Program to Your Marketing Strategy

Posted by Heather Watson on February 22, 2019

Most people working in the Canadian Manufacturing Industry have at least heard of “Lean Manufacturing”. Most notably applied by Toyota, the core idea is to maximize customer value while minimizing waste. This philosophy has been carried out on shop floors and plants around the globe, resulting in increased profitability.

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Topics: Marketing Strategy