Marketing Strategy

Using HubSpot Workflows and Sequences to Nurture Industrial Leads

Marketing automation is the future of the industrial goods sector. Today, industrial brands and...
Heather Watson on Jun 30, 2022 9:39:00 AM

Marketing Strategy

How to Manage a National B2B Industrial Sales Team

There is no doubt that managing a national B2B industrial sales team can be challenging. This is...
Heather Watson on Jun 29, 2022 12:01:00 PM

Marketing Strategy

Creating an Industrial Marketing Strategy

Do you have an effective digital marketing strategy for your industrial business, or are you...
Heather Watson on Jun 24, 2022 11:16:00 AM

Marketing Strategy

Five Ways to Step Up Your Manufacturing Blog Marketing

If you want to look like an expert in your field, the more content you share the better. Posting...
Heather Watson on Jun 22, 2022 9:21:00 AM

Marketing Strategy

B2B Customer Appreciation Tips for Manufacturers

Saying ‘thank you’ is a great way to remind customers that you appreciate them. Showing them with...
Heather Watson on Jun 17, 2022 9:00:00 AM

Marketing Strategy

3 Trends to Expect at Post-COVID Industry Trade Shows

After missing so many shows and in-person events, it will take some time for us all to get back...
Heather Watson on Jun 15, 2022 11:10:00 AM

Marketing Strategy

Creating a Dynamite Marketing Kit for Your Distributors

Some of your best allies in business are those who put your products into the hands of the people...
Heather Watson on Jun 10, 2022 10:15:00 AM

Marketing Strategy

Create a Buzz About Your Next Trade Show with These 5 Emails

We’re all excited at the prospect of meeting clients – new and old – at trade shows again. Why not...
Heather Watson on Jun 8, 2022 10:50:00 AM

Marketing Strategy

4 Tips to Step Up Your Industrial Marketing in 2022

To establish yourself as a top contender in the industry, marketing maintenance should not be...
Heather Watson on Jun 3, 2022 9:54:00 AM

Marketing Strategy

3 Big Reasons Why Manufacturing Companies Need a CRM

As more people retire out of the workforce or swing into a new job after a couple of years, the...
Heather Watson on Jun 1, 2022 10:29:00 AM

Marketing Strategy

Entice Manufacturing Marketing Leads to Open Your Emails

Consider these sobering numbers. When a sales email goes out into the world, the odds of it getting...
Heather Watson on May 27, 2022 9:52:00 AM

Marketing Strategy

Is Investing in SEO Worthwhile for Manufacturers?

Would you stand by and let your competitors steal your thunder at trade shows or in a room full of...
Heather Watson on May 25, 2022 10:11:00 AM

Marketing Strategy

22 Ways to Increase Brand Awareness in Inbound Marketing

If you agog at the number in this title, don’t be. This is just a partial list of the tactics you...
Heather Watson on May 20, 2022 9:05:00 AM

Marketing Strategy

How Manufacturers Are Using SEO to Attract Website Visitors and Generate Leads

Search engine optimization is an asset in heightening your visibility to prospective partners....
Heather Watson on May 18, 2022 9:15:00 AM

Marketing Strategy

How to Use Video for Manufacturing Marketing

If a picture is worth a thousand words, a video is worth a long-winded phone call from extended...
Heather Watson on May 13, 2022 9:30:00 AM

Insider Marketing Strategy News

DiPaolo Machine Tools Gets Help with Sales and Marketing Alignment

A Case Study Introduction DiPaolo Machine Tools is a family-owned company that sells, builds and...
Heather Watson on May 11, 2022 1:20:50 PM

Marketing Strategy

Using Email to Generate Industrial Leads

Digital marketing has risen to prominence in the industrial and manufacturing realm for companies...
Heather Watson on May 11, 2022 9:15:00 AM

Marketing Strategy

Identifying Your Target Audience for B2B Industrial Marketing

Taking the steps to understand and identify your target audience begins with internal reflection....
Heather Watson on May 6, 2022 10:41:00 AM

Marketing Strategy

9 Reasons to Invest in Digital Marketing for Your Business’ Profile

If you are holding back on a digital marketing strategy, you are likely missing out on more than...
Heather Watson on May 4, 2022 9:00:00 AM

News

Case Study: How a Canadian Manufacturer Generated New Leads with acorn30

Introduction Canadian Wear Technologies began working with acorn30 at the onset of the pandemic....
Heather Watson on Apr 28, 2022 12:53:04 PM

Marketing Strategy

Three Strategies to Make the Most of In-Person Events

After two years of keeping our distance, it will take a while to get used to seeing people again....
Heather Watson on Apr 28, 2022 8:45:00 AM

Marketing Strategy

Why Manufacturers Shouldn’t Shy Away From Video Marketing

  When you think of online videos, your mind may jump to the silliness of cat misadventures on...
Heather Watson on Apr 26, 2022 11:07:00 AM

Marketing Strategy

How to Tap Into Digital Marketing to Find Industrial Workers

  Like many industries, you may be struggling to fill good-paying jobs that were once in demand....
Heather Watson on Apr 21, 2022 9:30:00 AM

Marketing Strategy

6 Must-Haves for Every Manufacturing Company’s About Us Page

  We all know first impressions matter. You can have the greatest home page to greet visitors to...
Heather Watson on Apr 19, 2022 9:15:00 AM

Marketing Strategy

Three Strategies to Make the Most of In-Person Events

Three Strategies to Make the Most of In-Person Events  After two years of keeping our distance, it...
Heather Watson on Apr 14, 2022 9:00:00 AM

Marketing Strategy

How to Nurture Service Customers to Generate More Sales

You’ve probably heard about how the sales funnel aims to shuffle a person from a prospect to a...
Heather Watson on Apr 12, 2022 9:30:00 AM

Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

6 Ways To Make Your PPC Marketing More Effective

While getting started with PPC Marketing is relatively straightforward, achieving ideal outcomes is...
Heather Watson on Sep 14, 2021 12:00:00 PM

Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

Steps to Begin PPC Marketing

Paid marketing is a strategy that targets consumers online based on their interests or purpose...
Heather Watson on Sep 9, 2021 12:00:00 PM

Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be of great success in your overall industrial marketing strategy....
Heather Watson on Sep 6, 2021 10:00:00 AM

Marketing Strategy Technology Lead Generation Small Business

How To Make the Industrial Buyer's Short List

As you may be aware, industrial buyers looking to establish a long-term relationship with your...
Heather Watson on Sep 3, 2021 11:15:00 AM

Marketing Strategy Content Marketing Technology Lead Generation

Content Marketing Ideas for Manufacturers

Content marketing is thriving more than ever before. As the world has entered a digital age, there...
Heather Watson on Sep 1, 2021 12:00:00 PM

Marketing Strategy Sales Process Website Development Content Marketing email marketing Technology Lead Generation News eCommerce CRM

Manufacturing and Industrial Lead Generation Strategies

Lead generation is critical for a company's success. Most businesses will be unable to grow if they...
Gagandeep Baraich on Aug 30, 2021 10:15:00 AM

Marketing Strategy Technology Lead Generation

How To Redefine Your B2B Manufacturing Marketing Strategy

Business-to-Business (B2B) marketing strategies need some spark and change. You can’t just recycle...
Heather Watson on Aug 24, 2021 10:45:00 AM

Marketing Strategy email marketing Technology Lead Generation

Guide To Building Effective Email Prospect Lists for Manufacturers

Email marketing is still one of the most popular ways for businesses to stay in touch with existing...
Heather Watson on Aug 20, 2021 12:00:00 PM

Marketing Strategy Technology Lead Generation

How To Target Personas for Manufacturers

Manufacturing companies find persona targeting a challenge. Businesses tend to generalize their...
Heather Watson on Aug 18, 2021 2:15:00 PM

Marketing Strategy Content Marketing

The Science Behind Telling a Story Behind Your Brand for Growth

Manufacturing companies do not tend to prioritize brand awareness and telling their company’s...
Heather Watson on Aug 16, 2021 9:30:00 AM

Content Marketing Technology Lead Generation

Inbound Marketing vs Traditional Marketing

Marketing has evolved throughout the years. Previously, buyers weren’t as informed on their options...
Heather Watson on Aug 12, 2021 12:00:00 PM

Marketing Strategy Content Marketing email marketing Lead Generation

5 Solutions to Manufacturers Marketing Struggles

Manufacturing companies do not invest too much effort into their marketing efforts. Due to such,...
Heather Watson on Aug 10, 2021 4:00:00 PM

Marketing Strategy Sales Process Lead Generation

How Manufacturers Can Meet The Needs of Buyers

No matter what, you always want to try to meet the needs of your buyers. You need to understand...
Heather Watson on Aug 3, 2021 12:00:00 PM

Marketing Strategy Content Marketing Lead Generation

What to Ask Manufacturing Marketing Agencies

It takes a massive amount of time, effort and energy to run manufacturing businesses. Marketing may...
Heather Watson on Jul 29, 2021 11:00:00 AM

Website Development Content Marketing Technology Lead Generation

A Manufacturers Guide to Building a Strong Digital Presence

The world has entered a digital age. We primarily consume all of our content digitally. For your...
Heather Watson on Jul 27, 2021 12:00:00 PM

Marketing Strategy Website Development Content Marketing Lead Generation

Must-Haves on your Manufacturing Company's About Us Page

Businesses often overlook their about us page. While the majority of a company's website is...
Heather Watson on Jul 26, 2021 8:30:00 AM

Marketing Strategy Content Marketing Technology Lead Generation

List: Top 10 Ways To Get Your Industry’s Message To Resonate In 2021

Over the past year, every business has been trying to find the secret recipe to keep customers...
Heather Watson on Jul 22, 2021 2:00:00 PM

Marketing Strategy Website Development Content Marketing Technology

List: 9 Best Ways to Improve Your Manufacturing Blog

A strong blog may help you generate leads and function as the core of your industrial content...
Heather Watson on Jul 15, 2021 12:15:00 PM

Marketing Strategy Sales Process Content Marketing Lead Generation

What Manufacturers Should Do to Convert a Lead

According to research, 40-50% of inbound sales leads are ignored and never followed up on, which...
Heather Watson on Jul 13, 2021 2:45:00 PM

Marketing Strategy Content Marketing email marketing Lead Generation

What Is Industrial Marketing?

Marketing has become associated with a company plan because of its competitive strategy and...
Heather Watson on Jul 9, 2021 2:45:00 PM

Marketing Strategy Sales Process Lead Generation Small Business

How Suppliers Get Chosen by Big Companies

Landing a big company and becoming its supplier can increase revenue substantially. Not only does...
Heather Watson on Jul 6, 2021 10:52:51 AM

Content Marketing Lead Generation News

Why Public Relations Matter to your Manufacturing Company

Public relations (PR) can help manufacturers generate sales through various ways. The top priority...
Heather Watson on Jul 5, 2021 1:00:00 PM

Website Development Technology Lead Generation

6 Steps To Upgrading Your Website From Wix To WordPress

Both Wix and WordPress are great choices for website design. They both provide built-in features,...
Heather Watson on Jul 2, 2021 10:15:00 AM

Website Development Technology Lead Generation

Manufacturing Website Platform Alternatives: WordPress vs. Wix

On average, the top manufacturers are acquiring a little more than half their website visitors from...
Heather Watson on Jun 30, 2021 12:45:00 PM

Marketing Strategy Content Marketing trade shows Lead Generation

How To Shift Away From Trade Show Marketing

Trade shows had been very prevalent for companies to reach potentially hundreds or thousands of new...
Heather Watson on Jun 28, 2021 10:15:00 AM

Website Development Technology Lead Generation

Steps for Responsive Website Design

Responsive website design can be overlooked. The more interactive your site is to help the...
Heather Watson on Jun 25, 2021 2:15:00 PM

Website Development Technology Lead Generation

Signs Your Website is Out Of Date

Websites are crucial to any business. Whether you’re a small company or a large corporation,...
Heather Watson on Jun 22, 2021 9:45:00 AM

Sales Process Lead Generation

5 Ways Manufacturers can Transform their Sales Organization

Generating a sale can be tough for manufacturing businesses. The average conversion rate from a...
Heather Watson on Jun 17, 2021 1:15:00 PM

Marketing Strategy Sales Process Content Marketing News

The Story Behind acorn30

When we first meet with new clients, we are often asked, “what is the meaning behind the name...
Heather Watson on Jun 15, 2021 10:17:00 AM

Marketing Strategy Content Marketing email marketing

Email Marketing Do's and Don'ts

In today’s world, email marketing is a great way to increase your engagement with customers,...
Heather Watson on Jun 11, 2021 2:30:00 PM

Marketing Strategy Lead Generation

Guide to Converting Anonymous Traffic Into Leads

Converting anonymous traffic into leads is no easy task. Oftentimes, we talk to business owners who...
Heather Watson on Jun 9, 2021 12:37:00 PM

Marketing Strategy Sales Process CRM

Client Relationship Management System Benefits and Implementation

It gets to that point of every entrepreneur's creative journey when they pay attention to scaling...
Tanith Rothman on Jun 7, 2021 2:00:00 PM

Marketing Strategy email marketing Technology Lead Generation

4 Types of Key Email Marketing for B2B Businesses

Email marketing campaigns may be one of the most effective ways to generate leads for manufacturing...
Heather Watson on Jun 4, 2021 10:45:00 AM

Marketing Strategy Sales Process CRM

B2B MQLs Vs. SQLs: Key Characteristics

Studies show that only 10-15% of B2B leads generate a sale. Manufacturers struggle to generate...
Heather Watson on Jun 2, 2021 1:15:00 PM

Marketing Strategy Technology Lead Generation

5 Tips to Effective B2B Email Subjects for Manufacturers

Manufacturing businesses often struggle with email marketing techniques to generate sales with...
Heather Watson on May 31, 2021 10:05:00 AM

Marketing Strategy Sales Process

How to Use Video to Turn a Cold Call Into a Warm Call

Any person in sales is familiar with cold calling and generally, it is not a pleasant task. I would...
Tanith Rothman on May 28, 2021 1:00:00 PM

Marketing Strategy Technology Lead Generation

Engaging Local B2B Buyers Via Digital Marketing

In today’s complex and competitive marketplace, especially with the COVID-19 virus, attracting...
Heather Watson on May 27, 2021 1:15:00 PM

News

Women Leaders in Male-Dominated Industries

How the world has changed in such a short space of time. In my young 40 years on this earth, I,...
Tanith Rothman on May 26, 2021 12:30:00 PM

Website Development Technology Lead Generation

How Manufacturers Can Prepare for June 2021 Google Algorithm Changes

Google announced that they would be rolling out new changes in mid-June 2021 for ranking which...
Heather Watson on May 20, 2021 1:20:00 PM

Technology Small Business COVID-19 CRM

B2B Selling in 2021~ Using a Client Relationship Management System

I just don’t have time!
Tanith Rothman on May 18, 2021 1:41:00 PM

Marketing Strategy Lead Generation

Why building your network will boost your Sales Bottom line

Generally speaking, people have talked about the importance of networking as it relates to building...
Heather Watson on May 11, 2021 1:04:26 PM

Marketing Strategy Lead Generation

10 Lead Generation Strategies to Replace Trade Shows Posted

With the global spread of the COVID-19 pandemic, companies are now faced to shift their existing...
Heather Watson on May 11, 2021 12:23:20 PM

Lead Gen Strategies Every Manufacturing Business Should Know

Up until 2020, trade shows played a significant role for manufacturing and industrial businesses in...
Heather Watson on May 11, 2021 11:41:49 AM

Marketing Strategy Website Development Small Business

Best Tools To Measure Website Performance

Website performance is something that is often overlooked by many web developers. Historically, the...
Heather Watson on May 11, 2021 11:39:10 AM

5 Reasons Why Hiring Content Marketing Will Increase Your Conversions

Manufacturing companies are beginning to look to new ways of marketing to stay relevant and compete...
Heather Watson on May 11, 2021 11:35:42 AM

How to Design a Successful Manufacturing Branding Strategy

Branding is something that is often overlooked in the manufacturing sector. This is partially due...
Heather Watson on May 11, 2021 11:35:10 AM

6 Low-Cost Ways to Increase Traffic to Your Website

Generating website traffic is one of the keys to attracting new business. In manufacturing,...
Heather Watson on May 11, 2021 11:34:19 AM

Content Marketing trade shows Lead Generation

From Trade Show to the Digital World - 10 things you should know

The COVID-19 pandemic has made all business owners rethink how they do business. Whether it’s...
Heather Watson on May 11, 2021 11:31:20 AM

I am a Lion, hear me ROAR!

During my quest for knowledge over the past 8 weeks, I read a blog that directly referred to my...
Tanith Rothman on Mar 24, 2021 9:00:51 AM

Innovative Fundraising Gift for New Camp Kawartha Health Centre

Camp Kawartha has received a highly creative gift in support of the development of its new Health...
Heather Watson on Dec 10, 2020 5:16:41 PM

Small Business Digital Main Street

Kawartha Chamber Launches Digital Service Squad

We are pleased to be once again working with the Kawartha Chamber of Commerce and Tourism to...
Heather Watson on Oct 21, 2020 2:30:00 PM

Marketing Strategy Sales Process Lead Generation

How Sales and Marketing Alignment Can Drive More Revenue

In the past, we've often talked about the importance of getting sales and production on the same...
Heather Watson on Aug 19, 2020 8:43:30 AM

Insider News

We're Hiring - Business Development Representative

Note: This position has been filled as of October 1, 2020.  If you are interested in working with...
Guest Post on Aug 18, 2020 4:29:05 PM

COVID-19

Preparing For A Second Wave of COVID-19

What businesses can do to ready themselves. As Canadian businesses are seemingly fully open and...
Heather Watson on Aug 12, 2020 7:19:00 AM

Content Marketing trade shows Lead Generation

With COVID-19 Uncertainties, What is Your Trade Show Contingency Plan?

For most manufacturing and agri-businesses, trade shows and conferences are a vital part in sales,...
Heather Watson on Aug 7, 2020 2:22:33 PM

Website Development

Important WordPress Update

There are many websites we work on that have been built in WordPress using Divi, Extra and the Divi...
Heather Watson on Aug 4, 2020 8:28:45 AM

Marketing Strategy trade shows

Top 5 Upcoming Industrial Trade Shows for Ontario Manufacturers

Covid-19 has seen the cancellation of many trade show events in Canada in the US. Many of these...
Heather Watson on Jul 27, 2020 6:44:02 AM

News Small Business eCommerce

Helping Local Businesses Sell Online

Supporting Local The Kawartha Chamber of Commerce and Tourism has launched a website to support...
Guest Post: Kawartha Chamber on Apr 27, 2020 11:27:57 AM

Technology

acorn30 In the News ~ IMPACT: Improvements coming to rural broadband in Peterborough County

As originally published in Peterborough This Week on Monday, January 20, 2020 by Bill Hodgins.
Heather Watson on Jan 21, 2020 9:17:02 AM

Marketing Strategy

Marketing Tips for Canadian Industrial and Manufacturing Firms

Canadian Industrial and Manufacturing Firms need to be more competitive now than ever before....
Heather Watson on May 28, 2019 6:29:47 AM