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We help manufacturing and agriculture companies grow

    Marketing Strategy Website Development

    Why Most B2B Companies Struggle with Marketing (and how to fix it)

    The Common Marketing Struggles of B2B Companies For many B2Bbusinesses, marketing has always been...
    Heather Watson on Mar 17, 2025 4:29:52 PM

    Marketing Strategy Website Development

    Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website

    Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website Running a...
    Heather Watson on Feb 21, 2025 11:07:15 AM

    Marketing Strategy Website Development

    Kick Off the New Year with Confidence: Comprehensive WordPress Security Audit for a Secure and Optimized Site

    Kick Off the New Year with Confidence: Comprehensive WordPress Security Audit for a Secure and...
    Heather Watson on Jan 17, 2025 11:47:50 AM

    Marketing Strategy

    How to Build a 2025 Marketing Plan

    How to Build an Effective Marketing Plan for 2025: A Comprehensive Guide for Manufacturers
    Heather Watson on Dec 16, 2024 2:58:32 PM

    Marketing Strategy

    How B2B Companies Can Boost Year End Sales With a Strong Digital Presence

    End-of-year sales bring the biggest and most lucrative opportunities for B2B companies as an...
    Heather Watson on Nov 12, 2024 9:30:55 AM

    Website Development Small Business eCommerce

    Comparing Website Platforms: HubSpot, NationBuilder, Shopify, Wix and WordPress

    When it comes to building a website, there are a number of options available for businesses of all...
    Heather Watson on Oct 17, 2024 8:15:00 AM

    Holiday Gifting for Clients and Staff

    Get Ahead: Planning Your Holiday Email & Corporate Gifting Campaigns As the holiday season...
    Heather Watson on Sep 27, 2024 4:34:17 PM

    Marketing Strategy

    Three Strategies to Make the Most of In-Person Events

    Three Strategies to Make the Most of In-Person Events After two years of keeping our distance, it...
    Heather Watson on Dec 5, 2023 9:53:09 AM

    email marketing

    What to Look For in Email Marketing Tools

    When searching for email marketing tools there are several things you should consider to ensure it...
    Heather Watson on Dec 4, 2023 11:35:17 AM

    Marketing Strategy Website Development Content Marketing Technology

    List: 9 Best Ways to Improve Your Manufacturing Blog

    A strong blog may help you generate leads and function as the core of your industrial content...
    Heather Watson on Nov 24, 2023 7:00:00 AM

    Marketing Strategy Content Marketing email marketing Lead Generation

    What Is Industrial Marketing?

    Marketing has become associated with a company plan because of its competitive strategy and...
    Heather Watson on Nov 17, 2023 7:00:00 AM

    Marketing Strategy Sales Process Lead Generation Small Business

    How Suppliers Get Chosen by Big Companies

    Landing a big company and becoming its supplier can increase revenue substantially. Not only does...
    Heather Watson on Nov 10, 2023 7:00:00 AM

    Content Marketing Lead Generation News

    Why Public Relations Matter to your Manufacturing Company

    Public relations (PR) can help manufacturers generate sales through various ways. The top priority...
    Heather Watson on Nov 3, 2023 7:00:00 AM

    Website Development Technology Lead Generation

    6 Steps To Upgrading Your Website From Wix To WordPress

    Both Wix and WordPress are great choices for website design. They both provide built-in features,...
    Heather Watson on Oct 27, 2023 7:00:00 AM

    Website Development Technology Lead Generation

    Manufacturing Website Platform Alternatives: WordPress vs. Wix

    On average, the top manufacturers are acquiring a little more than half their website visitors from...
    Heather Watson on Oct 20, 2023 7:00:00 AM

    Marketing Strategy Content Marketing trade shows Lead Generation

    How To Shift Away From Trade Show Marketing

    Trade shows had been very prevalent for companies to reach potentially hundreds or thousands of new...
    Heather Watson on Oct 13, 2023 7:00:00 AM

    Website Development Technology Lead Generation

    Signs Your Website is Out Of Date

    Websites are crucial to any business. Whether you’re a small company or a large corporation,...
    Heather Watson on Oct 6, 2023 7:00:00 AM

    Things to Do in Toronto While Attending ADM

    I don't know about you but whenever I'm headed to a trade show or conference I try and fit in some...
    Heather Watson on Oct 2, 2023 11:00:00 AM

    Sales Process Lead Generation

    5 Ways Manufacturers can Transform their Sales Organization

    Generating a sale can be tough for manufacturing businesses. The average conversion rate from a...
    Heather Watson on Sep 29, 2023 7:00:00 AM

    Marketing Strategy Content Marketing email marketing

    Email Marketing Do's and Don'ts

    In today’s world, email marketing is a great way to increase your engagement with customers,...
    Heather Watson on Sep 22, 2023 7:00:00 AM

    Marketing Strategy Lead Generation

    Guide to Converting Anonymous Traffic Into Leads

    Converting anonymous traffic into leads is no easy task. Oftentimes, we talk to business owners who...
    Heather Watson on Sep 15, 2023 7:00:00 AM

    Marketing Strategy Sales Process CRM

    Client Relationship Management System Benefits and Implementation

    It gets to that point of every entrepreneur's creative journey when they pay attention to scaling...
    Tanith Rothman on Sep 8, 2023 7:00:00 AM

    Toronto Events to Take in while at CMTS

    Are you headed to CMTS later this month? We're super excited to be headed to the show but while in...
    Heather Watson on Sep 1, 2023 10:20:00 AM

    Marketing Strategy Sales Process CRM

    B2B MQLs Vs. SQLs: Key Characteristics

    Studies show that only 10-15% of B2B leads generate a sale. Manufacturers struggle to generate...
    Heather Watson on Sep 1, 2023 7:00:00 AM

    Marketing Strategy email marketing Technology Lead Generation

    4 Types of Key Email Marketing for B2B Businesses

    Email marketing campaigns may be one of the most effective ways to generate leads for manufacturing...
    Heather Watson on Aug 25, 2023 7:00:00 AM

    trade shows

    Exploring Chicago: Must-See Attractions While Attending Fabtech

    Make the Most of Your Trip with These Exciting Activities Are you attending Fabtech in Chicago and...
    Heather Watson on Aug 21, 2023 8:56:00 AM

    Marketing Strategy Technology Lead Generation

    5 Tips to Effective B2B Email Subjects for Manufacturers

    Manufacturing businesses often struggle with email marketing techniques to generate sales with...
    Heather Watson on Aug 18, 2023 7:00:00 AM

    Marketing Strategy

    How to Prepare for Your Attendance at a Trade Show

    Exhibiting your products at trade shows is one of the best ways to get in front of many diverse...
    Heather Watson on Aug 17, 2023 3:18:46 PM

    Marketing Strategy

    Maximizing Your Trade Show ROI

    Once your B2B business or industrial company decides to exhibit at a trade show, you want to know...
    Heather Watson on Aug 17, 2023 3:15:14 PM

    Marketing Strategy trade shows

    Create a Buzz About Your Next Trade Show with These 5 Emails

    We’re all excited at the prospect of meeting clients – new and old – at trade shows again. Why not...
    Heather Watson on Aug 17, 2023 8:32:04 AM

    Lead Gen Strategies Every Manufacturing Business Should Know

    Up until 2020, trade shows played a significant role for manufacturing and industrial businesses in...
    Heather Watson on Aug 14, 2023 7:00:00 AM

    Marketing Strategy Technology Lead Generation

    Engaging Local B2B Buyers Via Digital Marketing

    In today’s complex and competitive marketplace, especially with the COVID-19 virus, attracting...
    Heather Watson on Aug 11, 2023 7:00:00 AM

    Marketing Strategy Lead Generation

    Why building your network will boost your Sales Bottom line

    Generally speaking, people have talked about the importance of networking as it relates to building...
    Heather Watson on Aug 4, 2023 7:00:00 AM

    Marketing Strategy Lead Generation

    10 Lead Generation Strategies to Replace Trade Shows Posted

    With the global spread of the COVID-19 pandemic, companies are now faced to shift their existing...
    Heather Watson on Jul 28, 2023 7:00:00 AM

    Marketing Strategy Sales Process

    How to Use Video to Turn a Cold Call Into a Warm Call

    Any person in sales is familiar with cold calling and generally, it is not a pleasant task. I would...
    Tanith Rothman on Jul 21, 2023 7:00:00 AM

    Marketing Strategy Website Development Small Business

    Best Tools To Measure Website Performance

    Website performance is something that is often overlooked by many web developers. Historically, the...
    Heather Watson on Jul 7, 2023 7:00:00 AM

    5 Reasons Why Hiring Content Marketing Will Increase Your Conversions

    Manufacturing companies are beginning to look to new ways of marketing to stay relevant and compete...
    Heather Watson on Jun 30, 2023 7:00:00 AM

    Content Marketing trade shows Lead Generation

    From Trade Show to the Digital World - 10 things you should know

    The COVID-19 pandemic has made all business owners rethink how they do business. Whether it’s...
    Heather Watson on Jun 23, 2023 6:30:00 AM

    News Small Business

    Important Update on Google Analytics 4 and the July 2023 Deadline

    For the past two years, Google has been working on getting the news out about Google Analytics 4...
    Heather Watson on May 24, 2023 11:16:34 AM

    Small Business CRM

    Comparing HubSpot, NationBuilder and SharpSpring

    When it comes to marketing automation and customer relationship management (CRM) software, there...
    Heather Watson on May 24, 2023 10:22:19 AM

    How to Design a Successful Manufacturing Branding Strategy

    Branding is something that is often overlooked in the manufacturing sector. This is partially due...
    Heather Watson on May 19, 2023 2:14:00 PM

    6 Low-Cost Ways to Increase Traffic to Your Website

    Generating website traffic is one of the keys to attracting new business. In manufacturing,...
    Heather Watson on May 17, 2023 2:12:00 PM

    Marketing Strategy

    Tips for Hiring Agricultural Workers in 2023

    Recruiting and hiring in any industry can be pretty challenging. However, in the agriculture...
    Heather Watson on May 12, 2023 12:29:00 PM

    Marketing Strategy

    Tips for Customer Appreciation in Agricultural Businesses

    Saying ‘thank you’ is a great way to remind customers that you appreciate them. Showing them with...
    Heather Watson on May 10, 2023 11:30:00 AM

    Marketing Strategy

    Techniques to Enhance Your Agricultural Blog Marketing

    If you have launched a blog as a promotional or educational initiative for your B2B customers, you...
    Heather Watson on May 5, 2023 11:30:00 AM

    Marketing Strategy

    Use of Video Marketing in Agricultural B2B

    The B2B industry has gone through many major changes. For example, B2B marketers and social media...
    Heather Watson on May 3, 2023 11:30:00 AM

    Marketing Strategy

    What is Account-Based Marketing, and How can it Help Agricultural Businesses?

    You may have heard someone in marketing talking about (ABM). According to a recent survey from...
    Heather Watson on Apr 28, 2023 11:30:00 AM

    Marketing Strategy Content Marketing Technology Lead Generation

    Content Marketing Ideas for Agricultural Businesses

    Content marketing is thriving more than ever before. As the world has entered a digital age, there...
    Heather Watson on Apr 26, 2023 11:30:00 AM

    Marketing Strategy

    What is the Difference Between HubSpot and Salesforce for Agriculture B2B Companies

    Regardless of your specific industry, a reliable CRM system is what your industrial B2B business...
    Heather Watson on Apr 21, 2023 11:30:00 AM

    Marketing Strategy

    Marketing Tips for Canadian Industrial and Manufacturing Firms

    Canadian Industrial and Manufacturing Firms need to be more competitive now than ever before....
    Heather Watson on Apr 21, 2023 8:32:44 AM

    Marketing Strategy

    How to Grow a B2B Agriculture Company Using HubSpot

    B2B marketing presents unique opportunities and challenges than marketing to consumers. As a...
    Heather Watson on Apr 19, 2023 11:30:00 AM

    Marketing Strategy

    Agricultural Businesses's Finest Social Media Platforms

    Are you thinking about your social media plan for the next year? Do you want to know about the best...
    Heather Watson on Apr 14, 2023 11:30:00 AM

    Marketing Strategy

    Using Video as Part of the Sales Process for Agricultural Businesses

    Creating video content, such as social media videos, is no longer an option for B2B businesses and...
    Heather Watson on Apr 12, 2023 11:30:00 AM

    Marketing Strategy

    Ways to Promote Agricultural Products and Services

    Although agriculture and industrial companies usually get most of their business through loyal B2B...
    Heather Watson on Apr 7, 2023 11:30:00 AM

    Marketing Strategy

    Using Marketing Automation to Nurture Leads

    Organizing content flow and managing large email lists can be a time-consuming and monumental task...
    Heather Watson on Apr 5, 2023 11:30:00 AM

    Marketing Strategy

    Generating a Brand Guideline for Your Agriculture Company

    A key part of scaling your identity and growing your B2B agricultural business is to consider how...
    Heather Watson on Mar 31, 2023 11:30:00 AM

    Marketing Strategy

    How Your B2B Agricultural Sales Team can Maximize their Pipeline

    It takes the time and effort of your entire organization in order to achieve quarterly sales...
    Heather Watson on Mar 29, 2023 11:30:00 AM

    Marketing Strategy

    Use of CRM for Agricultural Businesses

    Investing in Customer Relationship Management (CRM) has become more common in the agriculture...
    Heather Watson on Mar 24, 2023 11:30:00 AM

    Marketing Strategy

    What is Marketing Attribution, and Why is it Necessary for Agriculture Companies?

    In today’s dynamic, multi-device and multi-channel world, the average consumer uses up to six...
    Heather Watson on Mar 22, 2023 11:30:00 AM

    Marketing Strategy

    Using HubSpot Workflows and Sequences to Nurture Agricultural Leads

    Marketing automation is the future of the industrial goods sector. Today, industrial brands and...
    Heather Watson on Mar 17, 2023 11:30:00 AM

    Marketing Strategy

    Creating an Agricultural Marketing Strategy

    Do you have an effective digital marketing strategy for your industrial business, or are you...
    Heather Watson on Mar 15, 2023 11:30:00 AM

    Marketing Strategy

    Techniques to Step Up Your Agriculture Blog Marketing

    If you want to look like an expert in your field, the more content you share the better. Posting...
    Heather Watson on Mar 10, 2023 11:30:00 AM

    Marketing Strategy

    Customer Appreciation Tips for B2B Companies

    Saying ‘thank you’ is a great way to remind customers that you appreciate them. Showing them with...
    Heather Watson on Mar 8, 2023 11:30:00 AM

    Marketing Strategy

    Tips to Step Up Your Agricultural Marketing in 2023

    To establish yourself as a top contender in the industry, marketing maintenance should not be...
    Heather Watson on Mar 3, 2023 11:30:00 AM

    Marketing Strategy

    Reasons Why Agriculture Companies Need a CRM

    As more people retire out of the workforce or swing into a new job after a couple of years, the...
    Heather Watson on Mar 1, 2023 11:30:00 AM

    Marketing Strategy

    Entice Agricultural Business Leads to Open Your Emails

    Consider these sobering numbers. When a sales email goes out into the world, the odds of it getting...
    Heather Watson on Feb 24, 2023 11:30:00 AM

    Marketing Strategy trade shows

    Upcoming Industrial Trade Shows for Ontario Manufacturers in 2023 and 2024

    Covid-19 found trade show events across Canada and the US completely cancelled or moving to online...
    Heather Watson on Feb 24, 2023 10:10:23 AM

    Marketing Strategy

    Is Investing in SEO Beneficial for Agricultural Businesses?

    Would you stand by and let your competitors steal your thunder at trade shows or in a room full of...
    Heather Watson on Feb 22, 2023 11:30:00 AM

    Marketing Strategy

    How Agricultural Businesses are Using SEO to Attract Website Visitors and for Generating Leads

    Search engine optimization is an asset in heightening your visibility to prospective partners....
    Heather Watson on Feb 17, 2023 11:30:00 AM

    Marketing Strategy

    Using Video for Agricultural Marketing

    If a picture is worth a thousand words, a video is worth a long-winded phone call from extended...
    Heather Watson on Feb 15, 2023 11:30:00 AM

    Marketing Strategy

    Marketing Tips for Canadian Agricultural Businesses

    Canadian Industrial and Agricultural businesses need to be more competitive now than ever before....
    Heather Watson on Feb 10, 2023 11:30:00 AM

    Content Marketing trade shows Lead Generation

    A Few Things You Should Know From Trade Show to the Digital World

    The COVID-19 pandemic has made all business owners rethink how they do business. Whether it’s...
    Heather Watson on Feb 8, 2023 11:30:00 AM

    Designing a Successful Agricultural Branding Strategy

    Branding is something that is often overlooked in the agriculture sector. This is partially due to...
    Heather Watson on Feb 3, 2023 11:30:00 AM

    Strategies for Lead Gen Every Agricultural Business Should Know

    Up until 2020, trade shows played a significant role for agricultural and industrial businesses in...
    Heather Watson on Feb 1, 2023 11:30:00 AM

    Marketing Strategy Lead Generation

    Some Lead Generation Strategies to Replace Trade Shows

    With the global spread of the COVID-19 pandemic, companies are now faced to shift their existing...
    Heather Watson on Jan 27, 2023 11:55:00 AM

    Marketing Strategy

    Using Automation in the Agricultural Sales Process

    Did you know that almost 53% of B2B companies and agricultural businesses use marketing automation?...
    Heather Watson on Jan 25, 2023 12:00:00 PM

    News

    Role of Women Leaders in Male-Dominated Agriculture Companies

    How the world has changed in such a short space of time. In my young 40 years on this earth, I,...
    Tanith Rothman on Jan 20, 2023 11:33:00 AM

    Marketing Strategy Technology Lead Generation

    Some Tips to Effective B2B Email Subjects for Agricultural Businesses

    Agricultural businesses often struggle with email marketing techniques to generate sales with...
    Heather Watson on Jan 18, 2023 11:30:00 AM

    Sales Process Lead Generation

    Some Ways Agricultural Businesses can Transform their Sales Organization

    Generating a sale can be tough for agricultural businesses. The average conversion rate from a...
    Heather Watson on Jan 13, 2023 11:24:00 AM

    Marketing Strategy Content Marketing trade shows Lead Generation

    How to Move Away From Trade Shows

    Trade shows had been very prevalent for companies to reach potentially hundreds or thousands of new...
    Heather Watson on Jan 11, 2023 11:10:00 AM

    Website Development Technology Lead Generation

    Alternatives for Agriculture Website Platform: WordPress vs. Wix

    On average, the top agriculture companies are acquiring a little more than half their website...
    Heather Watson on Jan 6, 2023 11:07:00 AM

    Content Marketing Lead Generation News

    Why Public Relations Matter to your Agriculture Company

    Public relations (PR) can help agriculture companies generate sales through various ways. The top...
    Heather Watson on Jan 4, 2023 11:03:00 AM

    Marketing Strategy Content Marketing Technology Lead Generation

    Some Ways To Get Your Agricultural Message To Resonate In 2022

    Over the past year, every business has been trying to find the secret recipe to keep customers...
    Heather Watson on Dec 16, 2022 11:30:00 AM

    Marketing Strategy Website Development Content Marketing Lead Generation

    Some Must-Haves on your Agriculture Company's About Us Page

    Businesses often overlook their about us page. While the majority of a company's website is...
    Heather Watson on Dec 14, 2022 11:30:00 AM

    Website Development Content Marketing Technology Lead Generation

    Guide to Building a Strong Digital Presence for An Agriculture Company

    The world has entered a digital age. We primarily consume all of our content digitally. For your...
    Heather Watson on Dec 9, 2022 11:30:00 AM

    Marketing Strategy Content Marketing Lead Generation

    What to Ask Agricultural Marketing Agencies

    It takes a massive amount of time, effort and energy to run agricultural businesses. Marketing may...
    Heather Watson on Dec 7, 2022 11:30:00 AM

    Marketing Strategy Sales Process Lead Generation

    How Agriculture Companies Can Meet The Needs of Buyers

    No matter what, you always want to try to meet the needs of your buyers. You need to understand...
    Heather Watson on Dec 2, 2022 11:30:00 AM

    Marketing Strategy Content Marketing email marketing Lead Generation

    Some Solutions to Agricultural Marketing Struggles

    Agricultural companies do not invest too much effort into their marketing efforts. Due to such,...
    Heather Watson on Nov 30, 2022 11:30:00 AM

    Content Marketing Technology Lead Generation

    What is the Difference Between Inbound and Traditional Marketing?

    Marketing has evolved throughout the years. Previously, buyers weren’t as informed on their options...
    Heather Watson on Nov 25, 2022 11:30:00 AM

    Marketing Strategy Content Marketing

    The Science Behind Telling a Story for Growth Behind Your Brand

    Agriculture companies do not tend to prioritize brand awareness and telling their company’s story....
    Heather Watson on Nov 23, 2022 11:30:00 AM

    Marketing Strategy Technology Lead Generation

    How To Target Personas for Agriculture Companies

    Agriculture companies find persona targeting a challenge. Businesses tend to generalize their buyer...
    Heather Watson on Nov 16, 2022 11:30:00 AM

    Marketing Strategy Technology Lead Generation

    How To Redefine Your B2B Agricultural Marketing Strategy

    Business-to-Business (B2B) marketing strategies need some spark and change. You can’t just recycle...
    Heather Watson on Nov 9, 2022 9:29:00 AM

    Marketing Strategy Sales Process Website Development Content Marketing email marketing Technology Lead Generation News eCommerce CRM

    Agricultural Lead Generation Strategies

    Lead generation is critical for a company's success. Most businesses will be unable to grow if they...
    Heather Watson on Nov 4, 2022 8:24:00 AM

    Marketing Strategy Technology Lead Generation Small Business

    Know How To Short List the Agricultural Buyer's

    As you may be aware, industrial buyers looking to establish a long-term relationship with your...
    Heather Watson on Oct 28, 2022 11:30:00 AM

    Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

    PPC Marketing Terms that You Should Know

    Pay-per-click advertising can be of great success in your overall industrial marketing strategy....
    Heather Watson on Oct 26, 2022 12:01:00 PM

    Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

    Some Steps to Begin PPC Marketing

    Paid marketing is a strategy that targets consumers online based on their interests or purpose...
    Heather Watson on Oct 21, 2022 11:51:00 AM

    Marketing Strategy

    Creating a Brand Guideline for Your Manufacturing Company

    A key part of scaling your identity and growing your B2B manufacturing business is to consider how...
    Heather Watson on Jul 20, 2022 8:35:00 AM

    Marketing Strategy

    What is Marketing Attribution, and Why is it Important for Industrial Companies?

    In today’s dynamic, multi-device and multi-channel world, the average consumer uses up to six...
    Heather Watson on Jul 6, 2022 11:34:00 AM

    Marketing Strategy

    Five Ways to Step Up Your Manufacturing Blog Marketing

    If you want to look like an expert in your field, the more content you share the better. Posting...
    Heather Watson on Jun 22, 2022 9:21:00 AM

    Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

    6 Ways To Make Your PPC Marketing More Effective

    While getting started with PPC Marketing is relatively straightforward, achieving ideal outcomes is...
    Heather Watson on Sep 14, 2021 12:00:00 PM

    Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

    Steps to Begin PPC Marketing

    Paid marketing is a strategy that targets consumers online based on their interests or purpose...
    Heather Watson on Sep 9, 2021 12:00:00 PM

    Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

    Terms You Need To Know About PPC Marketing

    Pay-per-click advertising can be of great success in your overall industrial marketing strategy....
    Heather Watson on Sep 6, 2021 10:00:00 AM

    Marketing Strategy Technology Lead Generation Small Business

    How To Make the Industrial Buyer's Short List

    As you may be aware, industrial buyers looking to establish a long-term relationship with your...
    Heather Watson on Sep 3, 2021 11:15:00 AM

    Marketing Strategy Content Marketing Technology Lead Generation

    Content Marketing Ideas for Manufacturers

    Content marketing is thriving more than ever before. As the world has entered a digital age, there...
    Heather Watson on Sep 1, 2021 12:00:00 PM

    Marketing Strategy Sales Process Website Development Content Marketing email marketing Technology Lead Generation News eCommerce CRM

    Manufacturing and Industrial Lead Generation Strategies

    Lead generation is critical for a company's success. Most businesses will be unable to grow if they...
    Gagandeep Baraich on Aug 30, 2021 10:15:00 AM

    Marketing Strategy Technology Lead Generation

    How To Redefine Your B2B Manufacturing Marketing Strategy

    Business-to-Business (B2B) marketing strategies need some spark and change. You can’t just recycle...
    Heather Watson on Aug 24, 2021 10:45:00 AM

    Marketing Strategy email marketing Technology Lead Generation

    Guide To Building Effective Email Prospect Lists for Manufacturers

    Email marketing is still one of the most popular ways for businesses to stay in touch with existing...
    Heather Watson on Aug 20, 2021 12:00:00 PM

    Marketing Strategy Technology Lead Generation

    How To Target Personas for Manufacturers

    Manufacturing companies find persona targeting a challenge. Businesses tend to generalize their...
    Heather Watson on Aug 18, 2021 2:15:00 PM

    Marketing Strategy Content Marketing

    The Science Behind Telling a Story Behind Your Brand for Growth

    Manufacturing companies do not tend to prioritize brand awareness and telling their company’s...
    Heather Watson on Aug 16, 2021 9:30:00 AM

    Content Marketing Technology Lead Generation

    Inbound Marketing vs Traditional Marketing

    Marketing has evolved throughout the years. Previously, buyers weren’t as informed on their options...
    Heather Watson on Aug 12, 2021 12:00:00 PM

    Marketing Strategy Content Marketing email marketing Lead Generation

    5 Solutions to Manufacturers Marketing Struggles

    Manufacturing companies do not invest too much effort into their marketing efforts. Due to such,...
    Heather Watson on Aug 10, 2021 4:00:00 PM

    Marketing Strategy Sales Process Lead Generation

    How Manufacturers Can Meet The Needs of Buyers

    No matter what, you always want to try to meet the needs of your buyers. You need to understand...
    Heather Watson on Aug 3, 2021 12:00:00 PM

    Marketing Strategy Content Marketing Lead Generation

    What to Ask Manufacturing Marketing Agencies

    It takes a massive amount of time, effort and energy to run manufacturing businesses. Marketing may...
    Heather Watson on Jul 29, 2021 11:00:00 AM

    Website Development Content Marketing Technology Lead Generation

    A Manufacturers Guide to Building a Strong Digital Presence

    The world has entered a digital age. We primarily consume all of our content digitally. For your...
    Heather Watson on Jul 27, 2021 12:00:00 PM

    Marketing Strategy Website Development Content Marketing Lead Generation

    Must-Haves on your Manufacturing Company's About Us Page

    Businesses often overlook their about us page. While the majority of a company's website is...
    Heather Watson on Jul 26, 2021 8:30:00 AM

    Marketing Strategy Content Marketing Technology Lead Generation

    List: Top 10 Ways To Get Your Industry’s Message To Resonate In 2021

    Over the past year, every business has been trying to find the secret recipe to keep customers...
    Heather Watson on Jul 22, 2021 2:00:00 PM

    Marketing Strategy Sales Process Content Marketing Lead Generation

    What Manufacturers Should Do to Convert a Lead

    According to research, 40-50% of inbound sales leads are ignored and never followed up on, which...
    Heather Watson on Jul 13, 2021 2:45:00 PM

    Website Development Technology Lead Generation

    Steps for Responsive Website Design

    Responsive website design can be overlooked. The more interactive your site is to help the...
    Heather Watson on Jun 25, 2021 2:15:00 PM

    Marketing Strategy Sales Process Content Marketing News

    The Story Behind acorn30

    When we first meet with new clients, we are often asked, “what is the meaning behind the name...
    Heather Watson on Jun 15, 2021 10:17:00 AM

    Technology Small Business COVID-19 CRM

    B2B Selling in 2021~ Using a Client Relationship Management System

    I just don’t have time!
    Tanith Rothman on May 18, 2021 1:41:00 PM

    Innovative Fundraising Gift for New Camp Kawartha Health Centre

    Camp Kawartha has received a highly creative gift in support of the development of its new Health...
    Heather Watson on Dec 10, 2020 5:16:41 PM

    Small Business Digital Main Street

    Kawartha Chamber Launches Digital Service Squad

    We are pleased to be once again working with the Kawartha Chamber of Commerce and Tourism to...
    Heather Watson on Oct 21, 2020 2:30:00 PM

    Marketing Strategy Sales Process Lead Generation

    How Sales and Marketing Alignment Can Drive More Revenue

    In the past, we've often talked about the importance of getting sales and production on the same...
    Heather Watson on Aug 19, 2020 8:43:30 AM

    Insider News

    We're Hiring - Business Development Representative

    Note: This position has been filled as of October 1, 2020. If you are interested in working with...
    Guest Post on Aug 18, 2020 4:29:05 PM

    Insider Technology COVID-19

    Canada's out-of-date online privacy rules aren't protecting you

    The regulation of user privacy must consider potential future applications of any collected data. ...
    Guest Post on Aug 13, 2020 6:15:00 AM

    COVID-19

    Preparing For A Second Wave of COVID-19

    What businesses can do to ready themselves. As Canadian businesses are seemingly fully open and...
    Heather Watson on Aug 12, 2020 7:19:00 AM

    Content Marketing trade shows Lead Generation

    With COVID-19 Uncertainties, What is Your Trade Show Contingency Plan?

    For most manufacturing and agri-businesses, trade shows and conferences are a vital part in sales,...
    Heather Watson on Aug 7, 2020 2:22:33 PM

    Website Development

    Important WordPress Update

    There are many websites we work on that have been built in WordPress using Divi, Extra and the Divi...
    Heather Watson on Aug 4, 2020 8:28:45 AM

    Marketing Strategy trade shows

    Top 5 Upcoming Industrial Trade Shows for Ontario Manufacturers

    Covid-19 has seen the cancellation of many trade show events in Canada in the US. Many of these...
    Heather Watson on Jul 27, 2020 6:44:02 AM

    News Small Business eCommerce

    Helping Local Businesses Sell Online

    Supporting Local The Kawartha Chamber of Commerce and Tourism has launched awebsiteto support...
    Guest Post: Kawartha Chamber on Apr 27, 2020 11:27:57 AM

    Technology

    acorn30 In the News ~ IMPACT: Improvements coming to rural broadband in Peterborough County

    As originally published in Peterborough This Week on Monday, January 20, 2020 by Bill Hodgins.
    Heather Watson on Jan 21, 2020 9:17:02 AM

    Technology News

    Kawartha Chamber Launches Digital Main Street Service Squad with acorn30

    $35,000 Digital Main Street Grant to help main street businesses use digital tools more...
    Heather Watson on Jan 17, 2020 3:53:22 PM

    Technology

    Building a Community for Professionals

    Four years ago, myself and a couple of other tech nerds joined forces with HackerNest to create a...
    Heather Watson on Nov 29, 2019 3:01:03 PM

    email marketing

    Black Friday Email Marketing

    Email marketing is a great way to connect with your customers and prospects in any industry,...
    Heather Watson on Nov 27, 2019 6:45:00 AM

    Marketing Strategy Lead Generation

    30 Greatest Lead Generation Tips, Tricks & Ideas for Manufacturers

    “LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.”
    Heather Watson on Nov 21, 2019 12:44:56 PM

    "Social Media

    What Makes a Good Social Media Tool?

    Many of our clients are small business owners who are looking to grow their business and they...
    Heather Watson on Sep 12, 2019 12:44:29 PM

    "Social Media

    Do you need a kick in social Media?

    So often, we hear from small business owners who say that they "should be doing more social media".
    Heather Watson on Sep 10, 2019 10:41:42 AM

    Insider Technology

    iOS 13 and Facebook News

    WWDC19 just happened and there are all kinds of changes coming to an iPhone near you.
    Heather Watson on Jun 7, 2019 6:49:59 AM

    Sales Process

    How I Taught Myself to Like Cold Calling

    Cold calling is tricky for even a seasoned pro. Building up the courage and pushing through...
    Heather Watson on May 29, 2019 6:11:14 AM

    Marketing Strategy

    Website Design for Canadian Manufacturers in 2021

    Website design and best practices have change significantly since 2005 and if you haven’t updated...
    Heather Watson on May 27, 2019 6:10:52 AM

    Insider email marketing

    Email Marketing Best Practices for 2021

    Email marketing has a bad reputation. Since the invention of email there has been spammers,...
    Heather Watson on May 24, 2019 10:04:24 PM

    Insider "Social Media

    Get Ready for Instagram Changes

    With 500 million active users daily, Instagram has become a great platform for businesses to...
    Heather Watson on May 21, 2019 7:38:38 AM

    Marketing Strategy

    Changes are afoot with Facebook (again)

    Facebook held their 10th annual developer conference, F8 and as always, it was full of product...
    Heather Watson on May 2, 2019 11:03:18 AM

    Marketing Strategy

    Panel on Social Media and Online Marketing

    I was invited by the Kawartha Chamber to participate in a panel discussion on social media...
    Heather Watson on Apr 29, 2019 9:07:48 PM

    "Social Media

    Social Media and Online Marketing are Paramount for Business

    L-R Madeleine Hurrell, Mallory Graham, Heather Watson and Matt Stimpson We hosted a Business...
    Guest Post: Kawartha Chamber on Mar 20, 2019 9:11:00 PM

    Sales Process

    I’m Proud of my (lioness) Pride

    Eight weeks ago I joined a pack of baby lionesses from around the globe. We had three things in...
    Heather Watson on Mar 12, 2019 9:57:08 PM

    Marketing Strategy

    Applying your Lean Manufacturing Program to Your Marketing Strategy

    Most people working in the Canadian Manufacturing Industry have at least heard of “Lean...
    Heather Watson on Feb 22, 2019 11:19:31 AM

    Website Development

    How-To Setup Google Analytics for WordPress

    INTRODUCTION: As a business owner marketing research is one of those things that you know you need...
    Heather Watson on Nov 23, 2018 12:37:37 PM

    Content Marketing

    Content Creation doesn’t have to be a Chore

    Whether it’s writer’s block or being camera shy or not having the ‘right tools’ to produce quality...
    Heather Watson on Oct 4, 2018 3:20:44 PM

    Website Development

    Chrome will mark all HTTP sites as 'not secure' starting in July 2018

    What has changed? In 2016 Google announced that they would be moving towards a more secure web by...
    Brendan Quigley on Oct 1, 2018 10:16:00 AM

    "Social Media

    Chamber AM: Breakfast Meeting with Heather Watson of acorn30

    Tuesday, December 12, 2017 7:00 AM - 8:30 AM EST Carousel Restaurant & Tavern 116...
    Heather Watson on Dec 1, 2017 8:31:00 PM

    Insider

    Kawartha Chamber of Commerce and Tourism Member

    acorn30 is a member of the Kawartha Chamber of Commerce and Tourism
    Heather Watson on Apr 8, 2017 9:16:00 PM

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