Marketing Strategy Website Development

5 Proven B2B Lead Generation Strategies

The Common Marketing Struggles of B2B Companies Featuring Examples from Construction &...
Heather Watson on Jun 4, 2025 8:39:52 AM

Marketing Strategy Website Development

Why Most B2B Companies Struggle with Marketing (and how to fix it)

The Common Marketing Struggles of B2B Companies For many B2Bbusinesses, marketing has always been...
Heather Watson on Mar 17, 2025 4:29:52 PM

Marketing Strategy Website Development

Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website

Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website Running a...
Heather Watson on Feb 21, 2025 11:07:15 AM

Marketing Strategy Website Development

Kick Off the New Year with Confidence: Comprehensive WordPress Security Audit for a Secure and Optimized Site

Kick Off the New Year with Confidence: Comprehensive WordPress Security Audit for a Secure and...
Heather Watson on Jan 17, 2025 11:47:50 AM

Marketing Strategy

How to Build a 2025 Marketing Plan

How to Build an Effective Marketing Plan for 2025: A Comprehensive Guide for Manufacturers
Heather Watson on Dec 16, 2024 2:58:32 PM

Marketing Strategy

How B2B Companies Can Boost Year End Sales With a Strong Digital Presence

End-of-year sales bring the biggest and most lucrative opportunities for B2B companies as an...
Heather Watson on Nov 12, 2024 9:30:55 AM

Website Development Small Business eCommerce

Comparing Website Platforms: HubSpot, NationBuilder, Shopify, Wix and WordPress

When it comes to building a website, there are a number of options available for businesses of all...
Heather Watson on Oct 17, 2024 8:15:00 AM

Holiday Gifting for Clients and Staff

Get Ahead: Planning Your Holiday Email & Corporate Gifting Campaigns As the holiday season...
Heather Watson on Sep 27, 2024 4:34:17 PM

Marketing Strategy

Three Strategies to Make the Most of In-Person Events

Three Strategies to Make the Most of In-Person Events After two years of keeping our distance, it...
Heather Watson on Dec 5, 2023 9:53:09 AM

email marketing

What to Look For in Email Marketing Tools

When searching for email marketing tools there are several things you should consider to ensure it...
Heather Watson on Dec 4, 2023 11:35:17 AM

Marketing Strategy Website Development Content Marketing Technology

List: 9 Best Ways to Improve Your Manufacturing Blog

A strong blog may help you generate leads and function as the core of your industrial content...
Heather Watson on Nov 24, 2023 7:00:00 AM

Marketing Strategy Content Marketing email marketing Lead Generation

What Is Industrial Marketing?

Marketing has become associated with a company plan because of its competitive strategy and...
Heather Watson on Nov 17, 2023 7:00:00 AM

Marketing Strategy Sales Process Lead Generation Small Business

How Suppliers Get Chosen by Big Companies

Landing a big company and becoming its supplier can increase revenue substantially. Not only does...
Heather Watson on Nov 10, 2023 7:00:00 AM

Content Marketing Lead Generation News

Why Public Relations Matter to your Manufacturing Company

Public relations (PR) can help manufacturers generate sales through various ways. The top priority...
Heather Watson on Nov 3, 2023 7:00:00 AM

Website Development Technology Lead Generation

6 Steps To Upgrading Your Website From Wix To WordPress

Both Wix and WordPress are great choices for website design. They both provide built-in features,...
Heather Watson on Oct 27, 2023 7:00:00 AM

Website Development Technology Lead Generation

Manufacturing Website Platform Alternatives: WordPress vs. Wix

On average, the top manufacturers are acquiring a little more than half their website visitors from...
Heather Watson on Oct 20, 2023 7:00:00 AM

Marketing Strategy Content Marketing trade shows Lead Generation

How To Shift Away From Trade Show Marketing

Trade shows had been very prevalent for companies to reach potentially hundreds or thousands of new...
Heather Watson on Oct 13, 2023 7:00:00 AM

Website Development Technology Lead Generation

Signs Your Website is Out Of Date

Websites are crucial to any business. Whether you’re a small company or a large corporation,...
Heather Watson on Oct 6, 2023 7:00:00 AM

Things to Do in Toronto While Attending ADM

I don't know about you but whenever I'm headed to a trade show or conference I try and fit in some...
Heather Watson on Oct 2, 2023 11:00:00 AM

Sales Process Lead Generation

5 Ways Manufacturers can Transform their Sales Organization

Generating a sale can be tough for manufacturing businesses. The average conversion rate from a...
Heather Watson on Sep 29, 2023 7:00:00 AM

Marketing Strategy Content Marketing email marketing

Email Marketing Do's and Don'ts

In today’s world, email marketing is a great way to increase your engagement with customers,...
Heather Watson on Sep 22, 2023 7:00:00 AM

Marketing Strategy Lead Generation

Guide to Converting Anonymous Traffic Into Leads

Converting anonymous traffic into leads is no easy task. Oftentimes, we talk to business owners who...
Heather Watson on Sep 15, 2023 7:00:00 AM

Marketing Strategy Sales Process CRM

Client Relationship Management System Benefits and Implementation

It gets to that point of every entrepreneur's creative journey when they pay attention to scaling...
Tanith Rothman on Sep 8, 2023 7:00:00 AM

Toronto Events to Take in while at CMTS

Are you headed to CMTS later this month? We're super excited to be headed to the show but while in...
Heather Watson on Sep 1, 2023 10:20:00 AM

Marketing Strategy Sales Process CRM

B2B MQLs Vs. SQLs: Key Characteristics

Studies show that only 10-15% of B2B leads generate a sale. Manufacturers struggle to generate...
Heather Watson on Sep 1, 2023 7:00:00 AM

Marketing Strategy email marketing Technology Lead Generation

4 Types of Key Email Marketing for B2B Businesses

Email marketing campaigns may be one of the most effective ways to generate leads for manufacturing...
Heather Watson on Aug 25, 2023 7:00:00 AM

trade shows

Exploring Chicago: Must-See Attractions While Attending Fabtech

Make the Most of Your Trip with These Exciting Activities Are you attending Fabtech in Chicago and...
Heather Watson on Aug 21, 2023 8:56:00 AM

Marketing Strategy Technology Lead Generation

5 Tips to Effective B2B Email Subjects for Manufacturers

Manufacturing businesses often struggle with email marketing techniques to generate sales with...
Heather Watson on Aug 18, 2023 7:00:00 AM

Marketing Strategy

How to Prepare for Your Attendance at a Trade Show

Exhibiting your products at trade shows is one of the best ways to get in front of many diverse...
Heather Watson on Aug 17, 2023 3:18:46 PM

Marketing Strategy

Maximizing Your Trade Show ROI

Once your B2B business or industrial company decides to exhibit at a trade show, you want to know...
Heather Watson on Aug 17, 2023 3:15:14 PM

Marketing Strategy trade shows

Create a Buzz About Your Next Trade Show with These 5 Emails

We’re all excited at the prospect of meeting clients – new and old – at trade shows again. Why not...
Heather Watson on Aug 17, 2023 8:32:04 AM

Lead Gen Strategies Every Manufacturing Business Should Know

Up until 2020, trade shows played a significant role for manufacturing and industrial businesses in...
Heather Watson on Aug 14, 2023 7:00:00 AM

Marketing Strategy Technology Lead Generation

Engaging Local B2B Buyers Via Digital Marketing

In today’s complex and competitive marketplace, especially with the COVID-19 virus, attracting...
Heather Watson on Aug 11, 2023 7:00:00 AM

Marketing Strategy Lead Generation

Why building your network will boost your Sales Bottom line

Generally speaking, people have talked about the importance of networking as it relates to building...
Heather Watson on Aug 4, 2023 7:00:00 AM

Marketing Strategy Lead Generation

10 Lead Generation Strategies to Replace Trade Shows Posted

With the global spread of the COVID-19 pandemic, companies are now faced to shift their existing...
Heather Watson on Jul 28, 2023 7:00:00 AM

Marketing Strategy Sales Process

How to Use Video to Turn a Cold Call Into a Warm Call

Any person in sales is familiar with cold calling and generally, it is not a pleasant task. I would...
Tanith Rothman on Jul 21, 2023 7:00:00 AM

Marketing Strategy Website Development Small Business

Best Tools To Measure Website Performance

Website performance is something that is often overlooked by many web developers. Historically, the...
Heather Watson on Jul 7, 2023 7:00:00 AM

5 Reasons Why Hiring Content Marketing Will Increase Your Conversions

Manufacturing companies are beginning to look to new ways of marketing to stay relevant and compete...
Heather Watson on Jun 30, 2023 7:00:00 AM

Content Marketing trade shows Lead Generation

From Trade Show to the Digital World - 10 things you should know

The COVID-19 pandemic has made all business owners rethink how they do business. Whether it’s...
Heather Watson on Jun 23, 2023 6:30:00 AM

News Small Business

Important Update on Google Analytics 4 and the July 2023 Deadline

For the past two years, Google has been working on getting the news out about Google Analytics 4...
Heather Watson on May 24, 2023 11:16:34 AM

Small Business CRM

Comparing HubSpot, NationBuilder and SharpSpring

When it comes to marketing automation and customer relationship management (CRM) software, there...
Heather Watson on May 24, 2023 10:22:19 AM

How to Design a Successful Manufacturing Branding Strategy

Branding is something that is often overlooked in the manufacturing sector. This is partially due...
Heather Watson on May 19, 2023 2:14:00 PM

6 Low-Cost Ways to Increase Traffic to Your Website

Generating website traffic is one of the keys to attracting new business. In manufacturing,...
Heather Watson on May 17, 2023 2:12:00 PM

Marketing Strategy

Tips for Hiring Agricultural Workers in 2023

Recruiting and hiring in any industry can be pretty challenging. However, in the agriculture...
Heather Watson on May 12, 2023 12:29:00 PM

Marketing Strategy

Tips for Customer Appreciation in Agricultural Businesses

Saying ‘thank you’ is a great way to remind customers that you appreciate them. Showing them with...
Heather Watson on May 10, 2023 11:30:00 AM

Marketing Strategy

Techniques to Enhance Your Agricultural Blog Marketing

If you have launched a blog as a promotional or educational initiative for your B2B customers, you...
Heather Watson on May 5, 2023 11:30:00 AM

Marketing Strategy

Use of Video Marketing in Agricultural B2B

The B2B industry has gone through many major changes. For example, B2B marketers and social media...
Heather Watson on May 3, 2023 11:30:00 AM

Marketing Strategy

What is Account-Based Marketing, and How can it Help Agricultural Businesses?

You may have heard someone in marketing talking about (ABM). According to a recent survey from...
Heather Watson on Apr 28, 2023 11:30:00 AM

Marketing Strategy Content Marketing Technology Lead Generation

Content Marketing Ideas for Agricultural Businesses

Content marketing is thriving more than ever before. As the world has entered a digital age, there...
Heather Watson on Apr 26, 2023 11:30:00 AM

Marketing Strategy

What is the Difference Between HubSpot and Salesforce for Agriculture B2B Companies

Regardless of your specific industry, a reliable CRM system is what your industrial B2B business...
Heather Watson on Apr 21, 2023 11:30:00 AM

Marketing Strategy

Marketing Tips for Canadian Industrial and Manufacturing Firms

Canadian Industrial and Manufacturing Firms need to be more competitive now than ever before....
Heather Watson on Apr 21, 2023 8:32:44 AM

Marketing Strategy

How to Grow a B2B Agriculture Company Using HubSpot

B2B marketing presents unique opportunities and challenges than marketing to consumers. As a...
Heather Watson on Apr 19, 2023 11:30:00 AM

Marketing Strategy

Agricultural Businesses's Finest Social Media Platforms

Are you thinking about your social media plan for the next year? Do you want to know about the best...
Heather Watson on Apr 14, 2023 11:30:00 AM

Marketing Strategy

Using Video as Part of the Sales Process for Agricultural Businesses

Creating video content, such as social media videos, is no longer an option for B2B businesses and...
Heather Watson on Apr 12, 2023 11:30:00 AM

Marketing Strategy

Ways to Promote Agricultural Products and Services

Although agriculture and industrial companies usually get most of their business through loyal B2B...
Heather Watson on Apr 7, 2023 11:30:00 AM

Marketing Strategy

Using Marketing Automation to Nurture Leads

Organizing content flow and managing large email lists can be a time-consuming and monumental task...
Heather Watson on Apr 5, 2023 11:30:00 AM

Marketing Strategy

Generating a Brand Guideline for Your Agriculture Company

A key part of scaling your identity and growing your B2B agricultural business is to consider how...
Heather Watson on Mar 31, 2023 11:30:00 AM

Marketing Strategy

How Your B2B Agricultural Sales Team can Maximize their Pipeline

It takes the time and effort of your entire organization in order to achieve quarterly sales...
Heather Watson on Mar 29, 2023 11:30:00 AM

Marketing Strategy

Use of CRM for Agricultural Businesses

Investing in Customer Relationship Management (CRM) has become more common in the agriculture...
Heather Watson on Mar 24, 2023 11:30:00 AM

Marketing Strategy

What is Marketing Attribution, and Why is it Necessary for Agriculture Companies?

In today’s dynamic, multi-device and multi-channel world, the average consumer uses up to six...
Heather Watson on Mar 22, 2023 11:30:00 AM

Marketing Strategy

Using HubSpot Workflows and Sequences to Nurture Agricultural Leads

Marketing automation is the future of the industrial goods sector. Today, industrial brands and...
Heather Watson on Mar 17, 2023 11:30:00 AM

Marketing Strategy

Creating an Agricultural Marketing Strategy

Do you have an effective digital marketing strategy for your industrial business, or are you...
Heather Watson on Mar 15, 2023 11:30:00 AM

Marketing Strategy

Techniques to Step Up Your Agriculture Blog Marketing

If you want to look like an expert in your field, the more content you share the better. Posting...
Heather Watson on Mar 10, 2023 11:30:00 AM

Marketing Strategy

Customer Appreciation Tips for B2B Companies

Saying ‘thank you’ is a great way to remind customers that you appreciate them. Showing them with...
Heather Watson on Mar 8, 2023 11:30:00 AM

Marketing Strategy

Tips to Step Up Your Agricultural Marketing in 2023

To establish yourself as a top contender in the industry, marketing maintenance should not be...
Heather Watson on Mar 3, 2023 11:30:00 AM

Marketing Strategy

Reasons Why Agriculture Companies Need a CRM

As more people retire out of the workforce or swing into a new job after a couple of years, the...
Heather Watson on Mar 1, 2023 11:30:00 AM

Marketing Strategy

Entice Agricultural Business Leads to Open Your Emails

Consider these sobering numbers. When a sales email goes out into the world, the odds of it getting...
Heather Watson on Feb 24, 2023 11:30:00 AM

Marketing Strategy trade shows

Upcoming Industrial Trade Shows for Ontario Manufacturers in 2023 and 2024

Covid-19 found trade show events across Canada and the US completely cancelled or moving to online...
Heather Watson on Feb 24, 2023 10:10:23 AM

Marketing Strategy

Is Investing in SEO Beneficial for Agricultural Businesses?

Would you stand by and let your competitors steal your thunder at trade shows or in a room full of...
Heather Watson on Feb 22, 2023 11:30:00 AM

Marketing Strategy

How Agricultural Businesses are Using SEO to Attract Website Visitors and for Generating Leads

Search engine optimization is an asset in heightening your visibility to prospective partners....
Heather Watson on Feb 17, 2023 11:30:00 AM

Marketing Strategy

Using Video for Agricultural Marketing

If a picture is worth a thousand words, a video is worth a long-winded phone call from extended...
Heather Watson on Feb 15, 2023 11:30:00 AM

Marketing Strategy

Marketing Tips for Canadian Agricultural Businesses

Canadian Industrial and Agricultural businesses need to be more competitive now than ever before....
Heather Watson on Feb 10, 2023 11:30:00 AM

Content Marketing trade shows Lead Generation

A Few Things You Should Know From Trade Show to the Digital World

The COVID-19 pandemic has made all business owners rethink how they do business. Whether it’s...
Heather Watson on Feb 8, 2023 11:30:00 AM

Designing a Successful Agricultural Branding Strategy

Branding is something that is often overlooked in the agriculture sector. This is partially due to...
Heather Watson on Feb 3, 2023 11:30:00 AM

Strategies for Lead Gen Every Agricultural Business Should Know

Up until 2020, trade shows played a significant role for agricultural and industrial businesses in...
Heather Watson on Feb 1, 2023 11:30:00 AM

Marketing Strategy Lead Generation

Some Lead Generation Strategies to Replace Trade Shows

With the global spread of the COVID-19 pandemic, companies are now faced to shift their existing...
Heather Watson on Jan 27, 2023 11:55:00 AM

Marketing Strategy

Using Automation in the Agricultural Sales Process

Did you know that almost 53% of B2B companies and agricultural businesses use marketing automation?...
Heather Watson on Jan 25, 2023 12:00:00 PM

News

Role of Women Leaders in Male-Dominated Agriculture Companies

How the world has changed in such a short space of time. In my young 40 years on this earth, I,...
Tanith Rothman on Jan 20, 2023 11:33:00 AM

Marketing Strategy Technology Lead Generation

Some Tips to Effective B2B Email Subjects for Agricultural Businesses

Agricultural businesses often struggle with email marketing techniques to generate sales with...
Heather Watson on Jan 18, 2023 11:30:00 AM

Sales Process Lead Generation

Some Ways Agricultural Businesses can Transform their Sales Organization

Generating a sale can be tough for agricultural businesses. The average conversion rate from a...
Heather Watson on Jan 13, 2023 11:24:00 AM

Marketing Strategy Content Marketing trade shows Lead Generation

How to Move Away From Trade Shows

Trade shows had been very prevalent for companies to reach potentially hundreds or thousands of new...
Heather Watson on Jan 11, 2023 11:10:00 AM

Website Development Technology Lead Generation

Alternatives for Agriculture Website Platform: WordPress vs. Wix

On average, the top agriculture companies are acquiring a little more than half their website...
Heather Watson on Jan 6, 2023 11:07:00 AM

Content Marketing Lead Generation News

Why Public Relations Matter to your Agriculture Company

Public relations (PR) can help agriculture companies generate sales through various ways. The top...
Heather Watson on Jan 4, 2023 11:03:00 AM

Marketing Strategy Content Marketing Technology Lead Generation

Some Ways To Get Your Agricultural Message To Resonate In 2022

Over the past year, every business has been trying to find the secret recipe to keep customers...
Heather Watson on Dec 16, 2022 11:30:00 AM

Marketing Strategy Website Development Content Marketing Lead Generation

Some Must-Haves on your Agriculture Company's About Us Page

Businesses often overlook their about us page. While the majority of a company's website is...
Heather Watson on Dec 14, 2022 11:30:00 AM

Website Development Content Marketing Technology Lead Generation

Guide to Building a Strong Digital Presence for An Agriculture Company

The world has entered a digital age. We primarily consume all of our content digitally. For your...
Heather Watson on Dec 9, 2022 11:30:00 AM

Marketing Strategy Content Marketing Lead Generation

What to Ask Agricultural Marketing Agencies

It takes a massive amount of time, effort and energy to run agricultural businesses. Marketing may...
Heather Watson on Dec 7, 2022 11:30:00 AM

Marketing Strategy Sales Process Lead Generation

How Agriculture Companies Can Meet The Needs of Buyers

No matter what, you always want to try to meet the needs of your buyers. You need to understand...
Heather Watson on Dec 2, 2022 11:30:00 AM

Marketing Strategy Content Marketing email marketing Lead Generation

Some Solutions to Agricultural Marketing Struggles

Agricultural companies do not invest too much effort into their marketing efforts. Due to such,...
Heather Watson on Nov 30, 2022 11:30:00 AM

Content Marketing Technology Lead Generation

What is the Difference Between Inbound and Traditional Marketing?

Marketing has evolved throughout the years. Previously, buyers weren’t as informed on their options...
Heather Watson on Nov 25, 2022 11:30:00 AM

Marketing Strategy Content Marketing

The Science Behind Telling a Story for Growth Behind Your Brand

Agriculture companies do not tend to prioritize brand awareness and telling their company’s story....
Heather Watson on Nov 23, 2022 11:30:00 AM

Marketing Strategy Technology Lead Generation

How To Target Personas for Agriculture Companies

Agriculture companies find persona targeting a challenge. Businesses tend to generalize their buyer...
Heather Watson on Nov 16, 2022 11:30:00 AM

Marketing Strategy Technology Lead Generation

How To Redefine Your B2B Agricultural Marketing Strategy

Business-to-Business (B2B) marketing strategies need some spark and change. You can’t just recycle...
Heather Watson on Nov 9, 2022 9:29:00 AM

Marketing Strategy Sales Process Website Development Content Marketing email marketing Technology Lead Generation News eCommerce CRM

Agricultural Lead Generation Strategies

Lead generation is critical for a company's success. Most businesses will be unable to grow if they...
Heather Watson on Nov 4, 2022 8:24:00 AM

Marketing Strategy Technology Lead Generation Small Business

Know How To Short List the Agricultural Buyer's

As you may be aware, industrial buyers looking to establish a long-term relationship with your...
Heather Watson on Oct 28, 2022 11:30:00 AM

Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

PPC Marketing Terms that You Should Know

Pay-per-click advertising can be of great success in your overall industrial marketing strategy....
Heather Watson on Oct 26, 2022 12:01:00 PM

Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

Some Steps to Begin PPC Marketing

Paid marketing is a strategy that targets consumers online based on their interests or purpose...
Heather Watson on Oct 21, 2022 11:51:00 AM

Marketing Strategy

Creating a Brand Guideline for Your Manufacturing Company

A key part of scaling your identity and growing your B2B manufacturing business is to consider how...
Heather Watson on Jul 20, 2022 8:35:00 AM

Marketing Strategy

What is Marketing Attribution, and Why is it Important for Industrial Companies?

In today’s dynamic, multi-device and multi-channel world, the average consumer uses up to six...
Heather Watson on Jul 6, 2022 11:34:00 AM

Marketing Strategy

Five Ways to Step Up Your Manufacturing Blog Marketing

If you want to look like an expert in your field, the more content you share the better. Posting...
Heather Watson on Jun 22, 2022 9:21:00 AM

Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

6 Ways To Make Your PPC Marketing More Effective

While getting started with PPC Marketing is relatively straightforward, achieving ideal outcomes is...
Heather Watson on Sep 14, 2021 12:00:00 PM

Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

Steps to Begin PPC Marketing

Paid marketing is a strategy that targets consumers online based on their interests or purpose...
Heather Watson on Sep 9, 2021 12:00:00 PM

Marketing Strategy Content Marketing Technology Lead Generation PPC Marketing

Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be of great success in your overall industrial marketing strategy....
Heather Watson on Sep 6, 2021 10:00:00 AM

Marketing Strategy Technology Lead Generation Small Business

How To Make the Industrial Buyer's Short List

As you may be aware, industrial buyers looking to establish a long-term relationship with your...
Heather Watson on Sep 3, 2021 11:15:00 AM

Marketing Strategy Content Marketing Technology Lead Generation

Content Marketing Ideas for Manufacturers

Content marketing is thriving more than ever before. As the world has entered a digital age, there...
Heather Watson on Sep 1, 2021 12:00:00 PM

Marketing Strategy Sales Process Website Development Content Marketing email marketing Technology Lead Generation News eCommerce CRM

Manufacturing and Industrial Lead Generation Strategies

Lead generation is critical for a company's success. Most businesses will be unable to grow if they...
Gagandeep Baraich on Aug 30, 2021 10:15:00 AM

Marketing Strategy Technology Lead Generation

How To Redefine Your B2B Manufacturing Marketing Strategy

Business-to-Business (B2B) marketing strategies need some spark and change. You can’t just recycle...
Heather Watson on Aug 24, 2021 10:45:00 AM

Marketing Strategy email marketing Technology Lead Generation

Guide To Building Effective Email Prospect Lists for Manufacturers

Email marketing is still one of the most popular ways for businesses to stay in touch with existing...
Heather Watson on Aug 20, 2021 12:00:00 PM

Marketing Strategy Technology Lead Generation

How To Target Personas for Manufacturers

Manufacturing companies find persona targeting a challenge. Businesses tend to generalize their...
Heather Watson on Aug 18, 2021 2:15:00 PM

Marketing Strategy Content Marketing

The Science Behind Telling a Story Behind Your Brand for Growth

Manufacturing companies do not tend to prioritize brand awareness and telling their company’s...
Heather Watson on Aug 16, 2021 9:30:00 AM

Content Marketing Technology Lead Generation

Inbound Marketing vs Traditional Marketing

Marketing has evolved throughout the years. Previously, buyers weren’t as informed on their options...
Heather Watson on Aug 12, 2021 12:00:00 PM

Marketing Strategy Content Marketing email marketing Lead Generation

5 Solutions to Manufacturers Marketing Struggles

Manufacturing companies do not invest too much effort into their marketing efforts. Due to such,...
Heather Watson on Aug 10, 2021 4:00:00 PM

Marketing Strategy Sales Process Lead Generation

How Manufacturers Can Meet The Needs of Buyers

No matter what, you always want to try to meet the needs of your buyers. You need to understand...
Heather Watson on Aug 3, 2021 12:00:00 PM

Marketing Strategy Content Marketing Lead Generation

What to Ask Manufacturing Marketing Agencies

It takes a massive amount of time, effort and energy to run manufacturing businesses. Marketing may...
Heather Watson on Jul 29, 2021 11:00:00 AM

Website Development Content Marketing Technology Lead Generation

A Manufacturers Guide to Building a Strong Digital Presence

The world has entered a digital age. We primarily consume all of our content digitally. For your...
Heather Watson on Jul 27, 2021 12:00:00 PM

Marketing Strategy Website Development Content Marketing Lead Generation

Must-Haves on your Manufacturing Company's About Us Page

Businesses often overlook their about us page. While the majority of a company's website is...
Heather Watson on Jul 26, 2021 8:30:00 AM

Marketing Strategy Content Marketing Technology Lead Generation

List: Top 10 Ways To Get Your Industry’s Message To Resonate In 2021

Over the past year, every business has been trying to find the secret recipe to keep customers...
Heather Watson on Jul 22, 2021 2:00:00 PM

Marketing Strategy Sales Process Content Marketing Lead Generation

What Manufacturers Should Do to Convert a Lead

According to research, 40-50% of inbound sales leads are ignored and never followed up on, which...
Heather Watson on Jul 13, 2021 2:45:00 PM

Website Development Technology Lead Generation

Steps for Responsive Website Design

Responsive website design can be overlooked. The more interactive your site is to help the...
Heather Watson on Jun 25, 2021 2:15:00 PM

Marketing Strategy Sales Process Content Marketing News

The Story Behind acorn30

When we first meet with new clients, we are often asked, “what is the meaning behind the name...
Heather Watson on Jun 15, 2021 10:17:00 AM

Technology Small Business COVID-19 CRM

B2B Selling in 2021~ Using a Client Relationship Management System

I just don’t have time!
Tanith Rothman on May 18, 2021 1:41:00 PM

Innovative Fundraising Gift for New Camp Kawartha Health Centre

Camp Kawartha has received a highly creative gift in support of the development of its new Health...
Heather Watson on Dec 10, 2020 5:16:41 PM

Small Business Digital Main Street

Kawartha Chamber Launches Digital Service Squad

We are pleased to be once again working with the Kawartha Chamber of Commerce and Tourism to...
Heather Watson on Oct 21, 2020 2:30:00 PM

Marketing Strategy Sales Process Lead Generation

How Sales and Marketing Alignment Can Drive More Revenue

In the past, we've often talked about the importance of getting sales and production on the same...
Heather Watson on Aug 19, 2020 8:43:30 AM

Insider News

We're Hiring - Business Development Representative

Note: This position has been filled as of October 1, 2020. If you are interested in working with...
Guest Post on Aug 18, 2020 4:29:05 PM

Insider Technology COVID-19

Canada's out-of-date online privacy rules aren't protecting you

The regulation of user privacy must consider potential future applications of any collected data. ...
Guest Post on Aug 13, 2020 6:15:00 AM

COVID-19

Preparing For A Second Wave of COVID-19

What businesses can do to ready themselves. As Canadian businesses are seemingly fully open and...
Heather Watson on Aug 12, 2020 7:19:00 AM

Content Marketing trade shows Lead Generation

With COVID-19 Uncertainties, What is Your Trade Show Contingency Plan?

For most manufacturing and agri-businesses, trade shows and conferences are a vital part in sales,...
Heather Watson on Aug 7, 2020 2:22:33 PM

Website Development

Important WordPress Update

There are many websites we work on that have been built in WordPress using Divi, Extra and the Divi...
Heather Watson on Aug 4, 2020 8:28:45 AM

Marketing Strategy trade shows

Top 5 Upcoming Industrial Trade Shows for Ontario Manufacturers

Covid-19 has seen the cancellation of many trade show events in Canada in the US. Many of these...
Heather Watson on Jul 27, 2020 6:44:02 AM

News Small Business eCommerce

Helping Local Businesses Sell Online

Supporting Local The Kawartha Chamber of Commerce and Tourism has launched awebsiteto support...
Guest Post: Kawartha Chamber on Apr 27, 2020 11:27:57 AM

Technology

acorn30 In the News ~ IMPACT: Improvements coming to rural broadband in Peterborough County

As originally published in Peterborough This Week on Monday, January 20, 2020 by Bill Hodgins.
Heather Watson on Jan 21, 2020 9:17:02 AM

Technology News

Kawartha Chamber Launches Digital Main Street Service Squad with acorn30

$35,000 Digital Main Street Grant to help main street businesses use digital tools more...
Heather Watson on Jan 17, 2020 3:53:22 PM

Technology

Building a Community for Professionals

Four years ago, myself and a couple of other tech nerds joined forces with HackerNest to create a...
Heather Watson on Nov 29, 2019 3:01:03 PM

email marketing

Black Friday Email Marketing

Email marketing is a great way to connect with your customers and prospects in any industry,...
Heather Watson on Nov 27, 2019 6:45:00 AM

Marketing Strategy Lead Generation

30 Greatest Lead Generation Tips, Tricks & Ideas for Manufacturers

“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.”
Heather Watson on Nov 21, 2019 12:44:56 PM

"Social Media

What Makes a Good Social Media Tool?

Many of our clients are small business owners who are looking to grow their business and they...
Heather Watson on Sep 12, 2019 12:44:29 PM

"Social Media

Do you need a kick in social Media?

So often, we hear from small business owners who say that they "should be doing more social media".
Heather Watson on Sep 10, 2019 10:41:42 AM

Insider Technology

iOS 13 and Facebook News

WWDC19 just happened and there are all kinds of changes coming to an iPhone near you.
Heather Watson on Jun 7, 2019 6:49:59 AM

Sales Process

How I Taught Myself to Like Cold Calling

Cold calling is tricky for even a seasoned pro. Building up the courage and pushing through...
Heather Watson on May 29, 2019 6:11:14 AM

Marketing Strategy

Website Design for Canadian Manufacturers in 2021

Website design and best practices have change significantly since 2005 and if you haven’t updated...
Heather Watson on May 27, 2019 6:10:52 AM

Insider email marketing

Email Marketing Best Practices for 2021

Email marketing has a bad reputation. Since the invention of email there has been spammers,...
Heather Watson on May 24, 2019 10:04:24 PM

Insider "Social Media

Get Ready for Instagram Changes

With 500 million active users daily, Instagram has become a great platform for businesses to...
Heather Watson on May 21, 2019 7:38:38 AM

Marketing Strategy

Changes are afoot with Facebook (again)

Facebook held their 10th annual developer conference, F8 and as always, it was full of product...
Heather Watson on May 2, 2019 11:03:18 AM

Marketing Strategy

Panel on Social Media and Online Marketing

I was invited by the Kawartha Chamber to participate in a panel discussion on social media...
Heather Watson on Apr 29, 2019 9:07:48 PM

"Social Media

Social Media and Online Marketing are Paramount for Business

L-R Madeleine Hurrell, Mallory Graham, Heather Watson and Matt Stimpson We hosted a Business...
Guest Post: Kawartha Chamber on Mar 20, 2019 9:11:00 PM

Sales Process

I’m Proud of my (lioness) Pride

Eight weeks ago I joined a pack of baby lionesses from around the globe. We had three things in...
Heather Watson on Mar 12, 2019 9:57:08 PM

Marketing Strategy

Applying your Lean Manufacturing Program to Your Marketing Strategy

Most people working in the Canadian Manufacturing Industry have at least heard of “Lean...
Heather Watson on Feb 22, 2019 11:19:31 AM

Website Development

How-To Setup Google Analytics for WordPress

INTRODUCTION: As a business owner marketing research is one of those things that you know you need...
Heather Watson on Nov 23, 2018 12:37:37 PM

Content Marketing

Content Creation doesn’t have to be a Chore

Whether it’s writer’s block or being camera shy or not having the ‘right tools’ to produce quality...
Heather Watson on Oct 4, 2018 3:20:44 PM

Website Development

Chrome will mark all HTTP sites as 'not secure' starting in July 2018

What has changed? In 2016 Google announced that they would be moving towards a more secure web by...
Brendan Quigley on Oct 1, 2018 10:16:00 AM

"Social Media

Chamber AM: Breakfast Meeting with Heather Watson of acorn30

Tuesday, December 12, 2017 7:00 AM - 8:30 AM EST Carousel Restaurant & Tavern 116...
Heather Watson on Dec 1, 2017 8:31:00 PM

Insider

Kawartha Chamber of Commerce and Tourism Member

acorn30 is a member of the Kawartha Chamber of Commerce and Tourism
Heather Watson on Apr 8, 2017 9:16:00 PM