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B2B marketing presents unique opportunities and challenges than marketing to consumers. As a result, your outbound and inbound marketing efforts need the right tools and platforms to nurture relationships and grow your B2B customer base and agriculture company.
Did you know more than 50% of all companies use some type of marketing automation software to meet their needs and grow their business? As of 2020, about 68% of companies were leveraging marketing automation in some way.
When it comes to marketing automation, HubSpot is one of the best platforms for B2B agriculture marketing as its robust capabilities and remarkable customization features make it perfect for the agriculture and industrial sector's unique needs and preferences.
Here is how you can use HubSpot to grow your B2B agriculture company.
Rank Higher in Search Results with HubSpot's Remarkable SEO Tools
You will be happy to know that SEO is integrated into all content generation tools that HubSpot offers. This makes sure you always know the right keywords and phrases to use to promote your B2B agriculture company.
You can also track the performance of every keyword and then compare your ranking to competitors'.
Many agriculture and industrial companies are transitioning from an old CRM to HubSpot. The best thing about HubSpot for SEO is that it is remarkably user-friendly and simple.
Create Your Social Media Accounts
You probably know that social media is one of the most powerful tools for agriculture businesses. And buyers from all backgrounds now use LinkedIn, Facebook, and Twitter to research companies and other businesses.
A vibrant social media presence will help you differentiate your agricultural business from other companies.
You can add your social media accounts easily to HubSpot's Social Media tool. Also, you can set your social media accounts to "Auto-Publish," and this will automatically update these accounts with blog posts and other valuable content you publish through HubSpot.
Automate Lead Follow-Up and Save Time Using Lead Sourcing Integration
Following up with B2B leads and checking on various proposals can be overwhelming and time-consuming. Many B2B agriculture companies assume that to be done well, this process has to be full of manual touchpoints.
However, that is not the case. Marketing automation with HubSpot allows your agriculture company to automate the lead follow-up process and save valuable time.
Integrating HubSpot with apps like Zoom Info allows you to keep updated contact information for B2B prospects and sync your contact lists. After that, you can use the updated contact info in your automation and auto-enroll contacts into HubSpot sequences.
Evaluate On-Page Performance
Growing website traffic is one of the top priorities for 75 percent of agriculture and industrial companies. Did you know that on-page SEO is crucial in helping B2B visitors locate you on the web?
Keep in mind that the Page Performance tool in HubSpot will help you evaluate how your various web pages, such as landing pages, are optimized for on-page SEO. You can also organize your web pages by highest traffic, ensuring that each page is optimized for a specific target keyword.
Having an efficient and streamlined inbound marketing setup is important as it helps avoid speedbumps in your future efforts.
Email Marketing Automation
You can turn leads into customers with HubSpot's robust email marketing software. It is easy to develop your marketing campaigns within the software using various templates modeled after successful and tested campaigns.
HubSpot's various workflow tools allow you to automate each step of the lead generation process, helping you grow your B2B agriculture company.
