May 24 - 2023

Important Update on Google Analytics 4 and the July 2023 Deadline

For the past two years, Google has been working on getting the news out about Google Analytics 4 and the steps businesses will need to take to ready for the shift. Now that the deadline is rapidly approaching, it's best you check to make sure you are up to date.

Google Analytics (GA) is a dedicated tool designed for website owners for traffic optimization. This tool is a great option for users that want to track the following website elements:
⦁    Usage statistics
⦁    Site traffic
⦁    Search engine optimization (SEO) ranking

Most companies are now using GA for marketing, but things are now stirring up. Google believes in optimizing its systems for better user results. The concept was first introduced in the early 2000s, but the upcoming updates might add a different direction. Before we head onto further details about it, let’s take a quick look at what Google Analytics really is.

What is Google Analytics?

Google Analytics is an analytical service powered by Google. It provides analytical tools for SEO (search engine optimization) and basic marketing purposes. It will lead the world on the list of top web analytics technologies in 2022—and could continue to dominate the industry. 
Almost all businesses have some form of GA on their website to track visitors and website traffic. While most owners don’t check it routinely, your historic data may be at risk due to some changes that Google is making as of July 1. If you check your Analytics from time to time, this blog is for you.

Google Analytics 4- Changes You Need To Know About 

This isn't the first update Google has made, but it may be one of the most impactful. The latest update that will reach users in July is called Google Analytics 4 (GA4), which is a completely new system. The new approach collects data from both platforms within a single-view option. 

The latest update deploys machine learning algorithms for site visitors’ mapping, journey, and engagement understanding. With the help of GA4, direct integrations for various platforms are also possible. It includes media channels, allowing website owners to identify the driving force on their websites. 

Google also added that GA4 is all about privacy at its core. The latest update also adds better privacy controls, including:
⦁    Behavioural Modeling
⦁    Conversion Modeling
⦁    Cookie-less Measurement

What Do Businesses Need To Do and Do before July 1

Websites that want to thrive even when these market changes occur need to know what they have to do. Taking the right steps today helps websites prepare for the upcoming GA4 update. Google also has a dedicated migration guide that provides much insight into the matter. 

The guide is most suitable for new administrators or website owners. Moreover, the website operators moving to GA4 and those needing assistance with the content management system (CMS) — can also use this resource.

Google has focused on making it as simple as possible because it’s a step-by-step blueprint for transitioning to the new system. Any website owner that follows the guide can easily switch to GA4, problem-free. Moreover, Google has an effort rating for each method and separate links for tools you can use. 

These tools can help set up your GA4 migration and complete it quickly. The most commonly used are the Goals Migration tool and the GA4 Setup Assistant. You can use the resources provided officially by Google to complete the process. 

Using the right tool, you can also ensure Google Analytics collects and transforms data into powerful insights. Businesses can use these insights for future strategizing, resource allocation, etc. But the business owners still require a better idea of the different approaches. 

Google has divided the migration process into phases. There’s a total of six different phases, which include:
⦁    Gathering website and app information
⦁    Enabling Google signals
⦁    Developing a GA4 property and data stream
⦁    Determining your account structure
⦁    Configuring conversions
⦁    Adding users

Bottom Line

Google Analytics is one of the best tools for website owners that wish to thrive with their business goals. It’s a smart move designed to help website owners withdraw user insights. The latest Google Analytics 4 update from July 1 will impact everyone. It’s important to re-strategize your systems according to this update to get the best results. Fortunately, you can use the resources provided by Google itself and ease the process. 

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