--- title: Do you need a kick in social Media? description: Setting up processes and workflows helps with social media planning and management. Anyone can do it well with the right tools to generate leads and customer engagement. image: https://blog.acorn30.com/hubfs/featured-image-May-03-2021-06-40-35-85-PM.png --- [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) - [Home](https://acorn30.com/) - [About](https://acorn30.com/about/) - [Services](https://acorn30.com/services/) - [Marketing Strategy](https://acorn30.com/marketing-strategy/) - [Lead Generation](https://acorn30.com/lead-generation/) - [Content Marketing](https://acorn30.com/content-marketing/) - [Marketing Automation](https://acorn30.com/marketing-automation/) - [WordPress Website Maintenance](https://info.acorn30.com/wordpress-website-maintenance-for-small-business) - [Blog](https://blog.acorn30.com/learning-center) - [Resources](https://acorn30.com/resources) - [Contact Us](https://acorn30.com/contact-us/) September 10 - 2019 # Do you need a kick in social Media? So often, we hear from small business owners who say that they "should be doing more social media". The reality is, business owners know that in order to generate leads and build brand awareness more attention needs to be spent on managing the social media accounts. But when there are sales events to plan, inventory to order, staff to manage, products to build and ship, customers to wow.... social media management takes a back seat to pretty much everything. ## How do you manage it all? Unless you have a time machine or have found a way to clone yourself, it's daunting. It's the 'should have done this', 'need to do that' kind of stuff that keeps you awake at night. A bit of guilt that's looming in your head because you **know** it needs to be done, you **know how** to do it, it's just that you **don't have time**. ## It's all about workflows Stemming from the manufacturing industry in the 1920's, the concept of workflows helps streamline the work, ultimately boosting productivity. They are the **orchestrated** and **repeatable** patterns or processes to do the work. ![workflows](https://blog.acorn30.com/hs-fs/hubfs/vojtech-bruzek-ZMi8f74Djvc-unsplash.png?width=919&name=vojtech-bruzek-ZMi8f74Djvc-unsplash.png) Think back to the industrial age when rail was being developed and the assembly line was in its' infancy. Then, work flow meant making sure that workers on the line had the tools they needed, when they needed them. Storing raw material at the end of the line didn't make sense because time and resources would be consumed getting the material where they needed it. The goal was to keep progressing along the assembly line and not going back and forth. That's workflow and it can be adapted to any part or function in your business. ### What does not having a workflow look like? Creating repeatable processes to manage your social media makes sense. The process most small business owners looks something like this: 1. Identifies an opportunity to share something on social media 2. Takes a photo and gets sidetracked/busy... plan to post 'later' 3. Later, sits at computer to post but can't find password for social media account (clicks 'forgot password') 4. Checks email, replies to a few others and resets password 5. Logs in... emails photo to self, downloads photo (there has to be a better way!) 6. Uploads photo to social, writes some jazzy copy and throws in a few hashtags. Usually after about 30 minutes and one post, most people are frustrated and call it a day because there are more pressing things to do. ![social media process](https://blog.acorn30.com/hs-fs/hubfs/pexels-energepiccom-313690.png?width=872&name=pexels-energepiccom-313690.png) Other people approach their social media management with 'in the moment' posts. Basically they snap a photo, fling it into the internet immediately (otherwise they'll forget) without any thought into the strategy or tying it to any campaigns or customer offers. Sound familiar? ### There are tools available Believe it or not, there is a better way. We've actually been able to help our clients get a handle on their social media in just 10 minutes a day. Do you have 10 minutes a day? We have a session happening that will give you the kick in the socials that you need.[![Kickstart Your Social Media](https://blog.acorn30.com/hs-fs/hubfs/Kickstart%20Your%20Social%20Media.jpg?width=225&name=Kickstart%20Your%20Social%20Media.jpg)](http://info.acorn30.com/get-a-kick-in-the-socials-0)   How do you set up a workflow for managing your social media? Start by documenting a process. Everybody has different comfort levels with technology so your process and the tools you use will vary. Some things you'll want to consider: 1. Where and how are you storing your photos? 2. Are you posting from a mobile device or computer? 3. What kind of content planning do you do? Do you have a calendar? Does it align with other business milestones, goals and events? 4. Do you use any editing tools for videos or photos? How does the editing process look? 5. Don't forget metrics! Add some time to check in on the results of previous social media so you can monitor and improve as you get to know your audience. ### Want to learn more? We have an online workshop coming up that will actually map out the workflow for you. It's a 2-hour roll up your sleeves and get it done session that will have you set for your Q4 sales. You'll be able to: - Identify what to say and where to say it - Set up systems to make managing your socials easier - Be given templates, tools and resources [Click here to learn more.](http://info.acorn30.com/get-a-kick-in-the-socials-0) ### Let go of the guilt You're not the only one lacking systems for managing your social media. Once you set up a system however, you'll be able to finally rid yourself of having to say "we should do more social media". Future you will thank you for being able to sleep better at night. -30- ![Heather Watson](https://app.hubspot.com/settings/avatar/025351e7f19527dcea24ceffe9f471c7) [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Sep 10, 2019 10:41:42 AM “As a Creative Director for acorn30, Heather’s primary role is driving strategy for our marketing clients.” #### Blog [5 Proven B2B Lead Generation Strategies](https://blog.acorn30.com/learning-center/5-proven-b2b-lead-generation-strategies) [The Common Marketing Struggles of B2B Companies Featuring Examples from Construction &...](https://blog.acorn30.com/learning-center/5-proven-b2b-lead-generation-strategies) #### Blog [Why Most B2B Companies Struggle with Marketing (and how to fix it)](https://blog.acorn30.com/learning-center/why-most-b2b-companies-struggle-with-marketing) [The Common Marketing Struggles of B2B Companies For many B2Bbusinesses, marketing has always been...](https://blog.acorn30.com/learning-center/why-most-b2b-companies-struggle-with-marketing) #### Blog [Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website](https://blog.acorn30.com/learning-center/set-it-and-forget-it-stress-free-wordpress-maintenance-like-a-crock-pot-for-your-website) [Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website Running a...](https://blog.acorn30.com/learning-center/set-it-and-forget-it-stress-free-wordpress-maintenance-like-a-crock-pot-for-your-website) ![Acorn](https://blog.acorn30.com/hubfs/Group%20(9).svg) [home](https://acorn30.com/) [about](https://acorn30.com/about/) [services](https://acorn30.com/services/) [resources](https://info.acorn30.com/resources) [contact us](https://acorn30.com/contact-us/) [![Girl in a jacket](https://blog.acorn30.com/hubfs/Footer%20CTA.png)](https://acorn30.com/contact-us) --- [![image (6)](https://blog.acorn30.com/hs-fs/hubfs/image%20(6).png?width=500&height=333&name=image%20(6).png)](https://www.pkchamber.ca/) [![Certification Seal](https://blog.acorn30.com/hs-fs/hubfs/Certification%20Seal.jpg?width=1800&height=960&name=Certification%20Seal.jpg)](https://wbecanada.ca/) [![NMA Proud Member Logo-1](https://blog.acorn30.com/hs-fs/hubfs/NMA%20Proud%20Member%20Logo-1.jpg?width=1366&height=418&name=NMA%20Proud%20Member%20Logo-1.jpg)](https://thenma.ca/) Copyright © 2024 acorn30 - [Privacy Policy](https://acorn30.com/website-privacy-policy/)and [Terms of Use](https://acorn30.com/website-terms-of-use/https://acorn30.com/website-terms-of-use/) - - - [![](https://acorn30.com/wp-content/uploads/2021/08/Squirrel-icon.png)Hi Bottom Scrollers!](https://acorn30.com/bottom-scrollers/)