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Regardless of your specific industry, a reliable CRM system is what your industrial B2B business needs. You probably know that HubSpot and Salesforce are industry-leading CRMs that can help you grow your industrial B2B organization.
Choosing a CRM tool for your B2B industrial company is a huge decision. In most cases, you have to consider many factors, such as the size of your B2B firm and what software you would like to integrate with your CRM.
HubSpot has a great reputation for being an accessible and affordable option suitable for industrial businesses that might be new to CRM software. On the other hand, Salesforce is well-known for providing large sales and marketing teams with a wealth of state-of-the-art and customizable features.
Comparing HubSpot with Salesforce will give you more clarity in deciding if either is right for your industrial business.
HubSpot Benefits
Since it was founded in 2006, HubSpot has been continually improving and proving itself to be an excellent CRM system for industrial companies. The simple to use and intuitive platform is valuable for an industrial company in the B2B sector. It can automate all the mundane and tedious tasks such as sending emails to prospects and customers.
You will like HubSpot’s marketing software as it is an all-in-one technology developed to bring B2B customers directly to your industrial company. Also, the marketing hub is designed and built to help you attract more B2B visitors, convert leads, and close deals.
HubSpot is ideal for both B2B and B2C industries, and its content management system can easily integrate all your marketing tools into a single powerful, personalized, and accessible website. With this remarkable technology, you can quickly create and track pages, emails, and blog posts.
Although many of the current systems on the market tend to focus on just one or two aspects of marketing and sales, HubSpot offers you a multitude of beneficial and unique tools that ensure information flow.
Helpful features like online calendars and SEO templates keep everything organized for your industrial company.
For B2B industrial companies focused on inbound marketing with a need for robust marketing automation, HubSpot is one of the best solutions for generating and solidifying B2B leads.
Salesforce Benefits
Salesforce is a well-known and reliable CRM system and has all the classic CRM functions. You can also add and integrate various tools and apps into existing workflows.
Salesforce’s common features that are comparable to HubSpot are its marketing hub, sales hub, and service hub. Keep in mind that these cloud-based software platforms personalize the customer experience by making the most of technological advancements like marketing automation and artificial intelligence.
You can add or delete various features to suit your specific needs and requirements. Salesforce is also flexible and fully customizable.
Final Thoughts
HubSpot and Salesforce CRM systems provide many fantastic benefits to an industrial business. However, note that HubSpot is better suited to B2B companies because of its lightweight nature, low cost, and self-explanatory features.
Ultimately, the best CRM for your B2B business will adequately address your pain points and fit within your budget to help your business grow.
