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Businesses often overlook their about us page. While the majority of a company's website is dedicated to promoting products and services, the about us page is dedicated to promoting the company itself. Share your brand's identity and what makes your industrial company unique. Consumers and businesses want to buy from reputable sources and often look at the about us page before purchasing. Business to business practices often include doing thorough research on the company they intend to work with.
Today we will look at what you can do to improve your about us page which builds credibility towards prospective customers, and ultimately increases revenue.
Industrial and Agricultural Businesses -- About Us Page Must Haves:
Company Credentials
To increase your marketing efforts and sales, an excellent suggestion would be to include video marketing content on your website. Video content will further engage and interact with customers to browse on your website for longer due to more visuals and displays and automatically enforces trust between the customer and the company.
Facility Information
The details of an industrial business's facilities can help a company stand out among competitors. Highlight the key details about your facility on the About Us page:
- The location of the facility (s)
- Capabilities
- Products and services of the highest quality
Remember to use your About Us page to remind your audience at a greater extent what your company does and offers.
Video Marketing Content
To increase your marketing efforts and sales, an excellent suggestion would be to include video marketing content on your website. Video content will further engage and interact with customers to browse on your website for longer due to more visuals and displays and automatically enforces trust between the customer and the company.
Example 1: Nike
Everyone, especially the younger generations is aware about the brand Nike. However, what most people aren’t aware of is that Nike still has an “About Us’ page till this day. The Nike “About Us” page consists of co- founder Bill Bowerman’s beloved quotes “If you have a body, you are an athlete.” This quote enshrines the spark in Nike's audience, as the term “Athlete” sheds the importance why the brand Nike was made and encourages a healthy living lifestyle.
Example 2: Moz
Moz was founded in 2004, and there have been successful milestones since then, thus they’ve created a timeline to share those accomplishments and published it on their “About Us” page. This presented a more unique and engaging way for many customers as it broke the typical “About Is” paragraph text with visuals and images. For this reason, companies customize their About Us page to make it more fun and interactive with its users.
Example 3: Yellow Leaf Hammocks
When your company's success is based entirely on a powerful story, that story should indeed be proudly featured on your About Us page. For example, Yellow Leaf Hammocks has displayed their company’s success story in the front and center on their About Us page. By doing this, customers will take a moment to read about your company’s success and will be fascinated and take the steps to be involved in your company.
Creating a thoroughly detailed about us page is very simple to do. Follow the steps listed above and learn from the examples to get your about us page to be ideal!
