--- title: How-To Setup Google Analytics for WordPress description: As a business owner marketing research is one of those things that you know you need to do. However, sometimes it can be difficult to start, because where do you start? image: https://blog.acorn30.com/hubfs/featured-image-3.png --- [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) [![](https://blog.acorn30.com/hubfs/Group%20(8).svg)](https://acorn30.com/) - [Home](https://acorn30.com/) - [About](https://acorn30.com/about/) - [Services](https://acorn30.com/services/) - [Marketing Strategy](https://acorn30.com/marketing-strategy/) - [Lead Generation](https://acorn30.com/lead-generation/) - [Content Marketing](https://acorn30.com/content-marketing/) - [Marketing Automation](https://acorn30.com/marketing-automation/) - [WordPress Website Maintenance](https://info.acorn30.com/wordpress-website-maintenance-for-small-business) - [Blog](https://blog.acorn30.com/learning-center) - [Resources](https://acorn30.com/resources) - [Contact Us](https://acorn30.com/contact-us/) November 23 - 2018 # How-To Setup Google Analytics for WordPress --- **INTRODUCTION:** As a business owner marketing research is one of those things that you know you need to do. However sometimes it can be difficult to start, because where do you start? The first place you should consider looking is your current website. Understanding the visitors that you have visiting your website will give you significant insight into your customers. The free way to do this is Google Analytics. It allows you to track visitors on your site, see what pages they are looking at and how long the spend on each page. Google Analytics is a powerful tool and has many other metrics that you can look at from the location of the visitor, to how much money they spent in the checkout.  You can't get any of this data unless you setup Google Analytics on your site. Here's how. --- ## **Non-WordPress Websites:** Google Analytics can be setup on any website all you need to do is include the tracking code in the head of your document.  ### Step 1: Login to Google Analytics  Every Google Account has access to Google Analytics. The first step is to login to this account. If you have a gmail or gSuite email then you already have an Google Analytics account. Head over to [Google Analytics](https://www.google.com/analytics/analytics/#?modal_active=none) and login with your google account to gain access to this. ### Step 2: Setup your site and copy your code One you sign in, you need to create a new account for your website.  ![Create Account](https://blog.acorn30.com/hs-fs/hubfs/Create%20Account.png?width=420&name=Create%20Account.png)   After clicking the create account button, enter all of the relevant information about your website. After you accept the terms you will be give your Google Analytics Tracking Code.  ![Tracking Code](https://blog.acorn30.com/hs-fs/hubfs/Tracking%20Code.png?width=600&name=Tracking%20Code.png)   ### Step 3: Paste the code in the Once you have your Global Site Tag, you need to copy and paste it above the head tag that looks like . This will ensure that the code fires each time a visitor loads you website. It is important that you have the code appear on all of your pages.  Tip: There is often lots of things that appear between the and tag. You don't need to worry about specific placement. Just put your code above the and you'll be fine.  ## **WordPress Websites:** If your site is built with WordPress there is a much quicker and simple way to setup Google Analytics. ### Step 1: Login to Google Analytics  Every Google Account has access to Google Analytics. The first step is to login to this account. If you have a gmail or gSuite email then you already have an Google Analytics account. Head over to [Google Analytics](https://www.google.com/analytics/analytics/#?modal_active=none) and login with your google account to gain access to this. ### Step 2: Setup your site  One you sign in, you need to create a new account for your website.  ![Create Account](https://blog.acorn30.com/hs-fs/hubfs/Create%20Account.png?width=420&name=Create%20Account.png)   After clicking the create account button, enter all of the relevant information about your website. After you accept the terms you will be give your Google Analytics Tracking Code.    ### Step 3: Copy your UA Code Instead of copying the entire code, only copy the UA code that appears on the Tracking Code page. This code can be given to a WordPress Plugin which will facilitate placing the Google Analytics code, with your UA code on all your pages. ### Step 4: Install MonsterInsights Analytics Plugin Login to your WordPress site and navigate to Add New Plugin. Search for "[Google Analytics for WordPress by MonsterInsights](https://en-ca.wordpress.org/plugins/google-analytics-for-wordpress/)" install and activate this plugin. The significant benefit to using a plugin is that each time you create a blog post, or each time you make a new page on your site, this plugin will add the tracking code. You never have to think about putting the tracking code into your page manually again.  ![Monster](https://blog.acorn30.com/hs-fs/hubfs/Monster.png?width=532&name=Monster.png)   ### Step 5: Paste in your code Once the plugin is activate, head over to the settings page and select "Click Here to authenticate manually".  ![Monster Settings](https://blog.acorn30.com/hs-fs/hubfs/Monster%20Settings.png?width=600&name=Monster%20Settings.png) Then paste your UA Code in. And you're done! ![MonsterManual](https://blog.acorn30.com/hs-fs/hubfs/MonsterManual.png?width=600&name=MonsterManual.png) **CONCLUSION:** Market research is an important part of understanding your customers. Installing Google Analytics is only one small **Free** part which means there is no excuses for not having it on your website. However there are many more things that can be done to focus and collect the right information one your website. Don't stop with simply installing Google Analytics, keep going. The more you understand the better you can service your customers.  If you need help with these steps, or you'd like to take your on site analytics to the next level, contact us at acorn30 for a free website review. We'll make a plan to get your website setup properly.  -30- ![Heather Watson](https://app.hubspot.com/settings/avatar/025351e7f19527dcea24ceffe9f471c7) [Heather Watson](https://blog.acorn30.com/learning-center/author/heather-watson) on Nov 23, 2018 12:37:37 PM “As a Creative Director for acorn30, Heather’s primary role is driving strategy for our marketing clients.” #### Blog [5 Proven B2B Lead Generation Strategies](https://blog.acorn30.com/learning-center/5-proven-b2b-lead-generation-strategies) [The Common Marketing Struggles of B2B Companies Featuring Examples from Construction &...](https://blog.acorn30.com/learning-center/5-proven-b2b-lead-generation-strategies) #### Blog [Why Most B2B Companies Struggle with Marketing (and how to fix it)](https://blog.acorn30.com/learning-center/why-most-b2b-companies-struggle-with-marketing) [The Common Marketing Struggles of B2B Companies For many B2Bbusinesses, marketing has always been...](https://blog.acorn30.com/learning-center/why-most-b2b-companies-struggle-with-marketing) #### Blog [Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website](https://blog.acorn30.com/learning-center/set-it-and-forget-it-stress-free-wordpress-maintenance-like-a-crock-pot-for-your-website) [Set It and Forget It: Stress-Free WordPress Maintenance Like a Crock Pot for Your Website Running a...](https://blog.acorn30.com/learning-center/set-it-and-forget-it-stress-free-wordpress-maintenance-like-a-crock-pot-for-your-website) ![Acorn](https://blog.acorn30.com/hubfs/Group%20(9).svg) [home](https://acorn30.com/) [about](https://acorn30.com/about/) [services](https://acorn30.com/services/) [resources](https://info.acorn30.com/resources) [contact us](https://acorn30.com/contact-us/) [![Girl in a jacket](https://blog.acorn30.com/hubfs/Footer%20CTA.png)](https://acorn30.com/contact-us) --- [![image (6)](https://blog.acorn30.com/hs-fs/hubfs/image%20(6).png?width=500&height=333&name=image%20(6).png)](https://www.pkchamber.ca/) [![Certification Seal](https://blog.acorn30.com/hs-fs/hubfs/Certification%20Seal.jpg?width=1800&height=960&name=Certification%20Seal.jpg)](https://wbecanada.ca/) [![NMA Proud Member Logo-1](https://blog.acorn30.com/hs-fs/hubfs/NMA%20Proud%20Member%20Logo-1.jpg?width=1366&height=418&name=NMA%20Proud%20Member%20Logo-1.jpg)](https://thenma.ca/) Copyright © 2024 acorn30 - [Privacy Policy](https://acorn30.com/website-privacy-policy/)and [Terms of Use](https://acorn30.com/website-terms-of-use/https://acorn30.com/website-terms-of-use/) - - - [![](https://acorn30.com/wp-content/uploads/2021/08/Squirrel-icon.png)Hi Bottom Scrollers!](https://acorn30.com/bottom-scrollers/)