A strong blog may help you generate leads and function as the core of your industrial content marketing plan. If you're not using a blog or if yours isn't up to par, it can be beneficial to go back and ensure that your blog is headed in the right direction.
80% of internet users interact with both social media sites and blogs. The main goal of a blog is usually to generate leads and create traffic. Blogs can create traffic through SEO, marketing campaigns, and driving potential leads to your website. Today, we will delve into what exactly a strong blog should have.
1. Aim To Target Buyer Personas
Ideally, you've figured out who your target buyer personas are. The people or businesses who are most willing to interact with your material and, more crucially, convert from lead to customer. You can generate effective and personalized content that will attract your target buyer personas as well as presenting them with a service. This will generate greater revenue as you are only writing with your target audience in mind.
2. Utilize Basic SEO Principles
Google is the top SEO Tool used by marketers and, if used correctly, can indeed be the driving factor to lead generation for your business. Manufacturing and industrial businesses can gain leads using local SEO. Local SEO will prioritize buyers who are looking for a product or service in a location near them.
For local SEO, using keyword strategies is very important and essential for attracting local buyers. It is advisable to put targeted keywords such as the location for your product or service to use keyword strategy effectively. If your focus is on local clients, we have a guide with Additional Ways to Engage Local B2B Buyers Via Digital Marketing. For example, a company in Peterborough that wants to promote metal laser cutting, using “Peterborough metal laser cutting” would help local search engine optimization.
3. Implement Keyword Research and Use Google Trends
Coming up with new and effective content ideas can take quite some time! Keyword research, finding out what words would generate the most traffic to your website is no easy task either. However, if you invest the extra time into keyword research, your blog will most likely generate greater leads.
Google Trends allows you to investigate and analyze popular search terms. By looking up terms that are specific to your company, products, and services, you may figure out which popular themes are missing from your website.
4. Build A Blog Editorial Calendar
Your customers expect accurate, instructional content on a regular basis, and it's up to you to deliver it. A blog content calendar can help you organize your content ideas, stay consistent, and establish a content plan. Additionally, you don't have to spend tons of money on software for a blog calendar. You can use Google Sheets or Trello which are free!
5. Thoroughly Think Out Titles & Headings
When people arrive at your blog article, the first thing they notice is your title. It's also the first thing search engines look at when they're trying to figure out what's on the page. As a result, for SEO purposes, the title of your post is the single most crucial text element. Make an effort to incorporate your keywords into your title to generate additional leads.
The h1 tag is the title and is used the most on SEO’s results of websites shown. Similarly, the h2 and h3 tags (header 2 and 3) offer significant SEO value as well as engagement and accessibility benefits. Use them to break up the topics in your blog article to make it more legible, and organically incorporate keywords into these headers when possible. At acorn30, we offer a free consultation and would be able to provide solutions for lead generation.
6. Include Metadata
You may be familiar with the word "metadata." The phrase merely means data that describes other data. It aids search engines with comprehending your web pages so that they can assist people in comprehending them in search results.
Types of Metadata you should include are title text, meta description, and url. Title text as we’ve talked about previously should be thoroughly thought out. Meta description is a small description that tells the reader what the page is about (used for SEO purposes). The url is typically randomly generated for blogs, so make sure to edit it and make it neat.
7. Utilize CTA’s and Link to External Resources
Links serve a variety of objectives, including guiding readers through content, establishing legitimacy for statistics and information, connecting related topics, and directing potential consumers to conversion pages. Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. Links are also a wonderful way to improve your SEO.
Links can be included in the form of internal links that go to your website, external resources with statistics, and CTA’s. A call-to-action (CTA) is a text, image, or button that directs your business leads to a landing page where they may find and download your offer or get in touch with you for more information. It's a must for lead generation.
8. Use Images with Alt Text
Images and visuals can help increase the amount of time people spend reading your blog and interacting with other pages. As a result, your SEO will improve and your visitors will increase.
When incorporating images, it is crucial to include alt text for the images rather than stock ones. Alt text helps with SEO and guides viewers to your blog if keywords are used on google images.
9. Structure The Blog In A Consistent Style & Format
Structuring your blog in a consistent style and format will help your professional image. If you were a potential customer, you wouldn’t want to see different formats of articles when you go to a company’s blog. The format can be consistent and structured by recycling the format on each blog but including different content.
Companies with blogs produce an average of 67% more leads monthly than companies that don't blog. It isn’t hard to start blogging and create a blog for your manufacturing company. If you follow the steps listed above, it will greatly help your blog's traffic and possibly generate more leads.