Would you stand by and let your competitors steal your thunder at trade shows or in a room full of prospects? That’s the same reason why it makes no sense to sit back and ignore the power of SEO.
Search-engine optimization brings you leads and establishes your brand in the marketplace. It’s a vital part of any business strategy, no matter what industry you work in.
SEO expands your visibility when someone goes hunting randomly on the internet. They may know your company or have no idea you exist. The more people who find you online, the more likely they will like what they see and become your customers one day.
Really, even when I run a Agriculture business?
In a nutshell, yes. Here are four great reasons that should help you see the value of good SEO.
- It inspires you to create relevant content that reflects your expertise in your industry. People will trust you more and be willing to engage with you.
- The right keywords bring you the type of people. A little research goes a long way to drawing in potential buyers.
- You learn about how your customers shop and what speaks to them. By tracking their journey via the numbers, you gain new insights.
- You adapt to the marketplace by responding to gaps in your processes that may have been costing you business beforehand. In other words, you get better at what you do.
Overall, better SEO builds more revenue if you do it right.
What SEO strategy works best?
Most online experiences begin when someone types a few words into a search engine. In fact, 97% of people learn more about a local company online than anywhere else. You may wish that they type in your business name but that is unlikely to happen. Instead, a labyrinth of computer code and algorithms deliver up a menu of options within seconds. How you play the game can take you to page 1 or page 100.
For starters, you want to get the keywords that put you on the same playing field as your competitors. With the right approach, you can also gain an advantage with a few extras. The way you use those words in your website content is also key to your success.
As HubSpot reminds us, “SEO works by optimizing a website's content, conducting keyword research, and earning inbound links to increase that content’s ranking and the website’s visibility.” Search engines crawl all over webpages and index what’s there so it knows what to point to each one.
A smart SEO marketing strategy uses on-page strategies, via intent-based keywords; and off-page strategies, which earn inbound links from other websites. You need the right content that audiences appreciate and keywords so they find it.
Another key ingredient is the use of links to other sources. While you may be tempted to point visitors to your sales and contact pages, tapping into an industry site or another high-traffic blog will help your SEO more.
You’ll also want to monitor and track results to see where people come in and where you lose them. That’s the true gold once you’ve drawn visitors in.
You can try to deny the power of online research and shopping, but the trends show that people trust more than ever products they see online. So, what are you waiting for?
To make it easy, here’s HubSpot’s complete guide to SEO.