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If a picture is worth a thousand words, a video is worth a long-winded phone call from extended family on your birthday. With an overwhelming exposure to advertisements, it is important to stand out and leave an impression on your target audience. 80 percent of consumers say they remember the online video ads seen in the last week; while only 14 percent can recall the last display ad they have seen.
Four times as many consumers say they prefer a video ad opposed to reading about it. Video formats summarize information relative to your objective in a visually stimulating way. HubSpot suggests that by including a video on your website’s landing page, conversion rates can increase to over 80%. Salespeople are able to articulate the value of their service in a cohesive manner with the support of images to answer any questions consumers may have.
Ideas for Industrial Marketing Video Content
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Demonstrative
You would not buy a cow without knowing the flavour profile of it’s milk. Demonstrative marketing methods give you the space to outline the basics of your product or service. Advocate for the benefits of doing business with your company.
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Tour
Showcase where the magic happens with a tour of your facility. Consumers can virtually experience the space and see what you can do for them from the comfort of their office. Agricultural businesses can utilize video tours to highlight the capabilities, size, conditions, and products/ services available.
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Explanatory
Hosted by an enthusiastic employee, the explanatory video approach will provide a concise explanation of the business your company conducts and the value in partnering with you. Survey your workers for cameos focusing on why they enjoy their job and what is unique about your company. What makes your business a prominent figure in the industry?
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Testimonial/ Case Study
Animoto Survey: Consumers Want More Video Marketing on Web, Social and Email
Do you read reviews before purchasing a shirt online or trying out a new restaurant? The same applies when sourcing manufacturers in the industrial realm. Reach out to previous or current clients that will attest to your professionalism. Promote positive experiences with your customers to attract new ones.
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Call To Action
Regardless of your desired format, your video should consist of an outline, script, and a call-to-action. What was the purpose of your video? What can your viewers do next? Provide a link or button that will take these leads to an external web page with more information or a form that they can fill out.
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Promote Your Video
Upload your video to all relevant platforms to increase audience accessibility. Consider
building a blog post around the topics discussed in the video and uploading it to your website, this way viewers can continue their research. With a written piece on your website, readers may feel inspired to explore other blog posts of yours after reviewing the one that caught their attention initially.
