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When it comes to marketing automation and customer relationship management (CRM) software, there are a number of options available for businesses of all sizes. Three popular choices are HubSpot, NationBuilder, and SharpSpring. In this blog, we will compare the features of each platform and help you determine which one might be the best fit for your business.
Full Disclosure: acorn30 has partnerships with these three providers (among others!).
HubSpot
HubSpot is a comprehensive inbound marketing and sales software that includes a CRM, marketing automation, and sales automation tools. HubSpot's all-in-one platform allows businesses to attract, engage, and delight customers by creating and executing effective marketing campaigns, managing leads, and closing deals.
One of the key features of HubSpot is the ability to create and manage landing pages, email campaigns, and social media posts all in one place. This allows businesses to easily create and execute their marketing campaigns without the need for multiple platforms. Additionally, HubSpot offers a robust analytics suite that allows businesses to track the performance of their marketing campaigns and gain insights into their customers' behavior.
HubSpot also offers a powerful CRM that allows businesses to manage their leads and customers in one place. The CRM includes features like lead scoring, deal tracking, and contact management, which can help businesses improve their sales process and close more deals.
NationBuilder
NationBuilder is a platform designed specifically for political campaigns, non-profits, and other organizations focused on community building. The platform includes a CRM, website builder, email marketing, and social media management tools.
One of the key features of NationBuilder is its ability to manage volunteers and supporters. The platform includes tools for organizing events, tracking donations, and managing email lists. Additionally, NationBuilder offers advanced social media management tools that allow organizations to track their social media presence and engage with their followers.
NationBuilder also offers a website builder that allows organizations to create custom websites with built-in fundraising and advocacy tools. The platform includes a number of templates that can be customized to fit the needs of different organizations.
SharpSpring (recently purchased by ConstantContact)
SharpSpring is a marketing automation platform that includes a CRM, email marketing, and social media management tools. The platform is designed to help businesses generate leads, nurture them, and convert them into customers.
One of the key features of SharpSpring is its ability to track website visitor behavior. The platform includes a tracking code that can be added to a website, allowing businesses to see which pages visitors are viewing and how long they are spending on each page. This information can be used to create targeted email campaigns and improve the effectiveness of marketing efforts.
SharpSpring also includes a CRM that allows businesses to manage their leads and customers in one place. The CRM includes features like lead scoring, deal tracking, and contact management, which can help businesses improve their sales process and close more deals.
Now that they're part of the ConstantContact group we're excited about their future growth and the possibility of expanded features.
Which platform is right for your business?
When it comes to choosing a marketing automation and CRM platform, there is no one-size-fits-all solution. Each platform has its own strengths and weaknesses, and the best choice for your business will depend on your specific needs and goals.
In the past, I've published blogs on CRMs in manufacturing and agriculture industries. If you're in either of these, check these out.
3 Reasons Why Manufacturers Should Use a CRM
Using a CRM in Agribusiness
If you are looking for an all-in-one platform that includes marketing automation, CRM, and sales automation tools, HubSpot is a great choice. The platform is designed to help businesses attract, engage, and delight customers throughout the entire sales process.
If you are a non-profit or political organization looking for a platform to manage volunteers and supporters, NationBuilder is a great choice. The platform includes a number of tools specifically designed for community building and engagement.
If you are primarily focused on marketing automation and lead generation, SharpSpring is a great choice. The platform includes a number of features that make it easy to generate leads, nurture them, and convert them into customers.
Ultimately, the best platform for your business will depend on your specific needs and goals. Consider your budget, the size of your organization, and the features you need when making your decision. If you are interested in chatting about how to choose the right CRM for your business needs, reach out and book a free consultation.
