So often, we hear from small business owners who say that they "should be doing more social media".
The reality is, business owners know that in order to generate leads and build brand awareness more attention needs to be spent on managing the social media accounts. But when there are sales events to plan, inventory to order, staff to manage, products to build and ship, customers to wow.... social media management takes a back seat to pretty much everything.
Unless you have a time machine or have found a way to clone yourself, it's daunting. It's the 'should have done this', 'need to do that' kind of stuff that keeps you awake at night. A bit of guilt that's looming in your head because you know it needs to be done, you know how to do it, it's just that you don't have time.
Stemming from the manufacturing industry in the 1920's, the concept of workflows helps streamline the work, ultimately boosting productivity. They are the orchestrated and repeatable patterns or processes to do the work.
Think back to the industrial age when rail was being developed and the assembly line was in its' infancy. Then, work flow meant making sure that workers on the line had the tools they needed, when they needed them. Storing raw material at the end of the line didn't make sense because time and resources would be consumed getting the material where they needed it. The goal was to keep progressing along the assembly line and not going back and forth. That's workflow and it can be adapted to any part or function in your business.
Creating repeatable processes to manage your social media makes sense. The process most small business owners looks something like this:
Usually after about 30 minutes and one post, most people are frustrated and call it a day because there are more pressing things to do.
Other people approach their social media management with 'in the moment' posts. Basically they snap a photo, fling it into the internet immediately (otherwise they'll forget) without any thought into the strategy or tying it to any campaigns or customer offers.
Sound familiar?
Believe it or not, there is a better way. We've actually been able to help our clients get a handle on their social media in just 10 minutes a day.
Do you have 10 minutes a day? We have a session happening that will give you the kick in the socials that you need.
How do you set up a workflow for managing your social media? Start by documenting a process. Everybody has different comfort levels with technology so your process and the tools you use will vary. Some things you'll want to consider:
We have an online workshop coming up that will actually map out the workflow for you. It's a 2-hour roll up your sleeves and get it done session that will have you set for your Q4 sales. You'll be able to:
You're not the only one lacking systems for managing your social media. Once you set up a system however, you'll be able to finally rid yourself of having to say "we should do more social media". Future you will thank you for being able to sleep better at night.
-30-