Creating video content, such as social media videos, is no longer an option for B2B businesses and industrial companies — it is a necessity.
B2B customers and prospects demand high-quality and engaging videos at an ever-increasing rate. According to Wyzowl stats, 63 percent of businesses have started leveraging video content marketing.
When you consider that almost 75% of B2B executives and leaders watch business videos on various websites every week, you will start to realize online video’s amazing ability and sales process to captivate and engage prospects – turning them into qualified business leads and paying customers – is certainly second to none.
If you have not started producing video content for your B2B business yet, it is time to start. While creating a video is not an easy feat, it is an exciting and excellent opportunity for marketers in the B2B and industrial sectors.
This is because you can leverage video content effectively at various stages of the marketing and sales funnel.
Here’s how to use video as part of the agricultural sales process.
Video Content is Ideal for Meetings
A pre-meeting message is where you can put videos to effective use. For example, if you have a meeting with a B2B prospect coming up, you can send them a short video that expresses how you’re looking forward to that conversation.
You can also ask if they have any questions or queries that they would like answered. You can also use videos to recap a meeting. Note that using video to recap a meeting can serve two purposes.
Besides increased engagement and another great opportunity for a B2B prospect or client to see you, you may use the recap to confirm your understanding of what you have learned and the next steps.
Customer Testimonials
One of the best parts about customer testimonials and reviews is that they will always be relevant and valuable in showcasing your satisfied or happy customers.
You can find a customer for each product you sell, invite them over for lunch and begin filming relevant stories about your product, team, implementation, and service. Keep in mind that well-made testimonial videos are almost indispensable for your digital video content library.
Use Video to Share Success Stories
Storytelling is an excellent and powerful persuasion technique. Also, there is no better way to share a story with your B2B customers and prospects than with video!
Video is an excellent way to nurture leads through your marketing and sales funnel, converting them into customers. Did you know that video captures emotions and inflection better than email or a telephone call?
When you have not been able to engage a B2B prospect and would like to use a success story or case study as part of your attempt to connect, you can try video.
Final Thoughts
Many B2B agricultural and industrial companies are using video to appeal to and engage customers. Your sales professionals can leverage video to enrich their conversations and meetings and establish meaningful and deep personal connections.
Video is an incredibly powerful medium, and there’s a big opportunity for B2B agriculture businesses to provide their visitors with a customized and unique visual experience.